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2014, ISBN 9780521124324, xxvi, 225
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
Industrial Marketing Management, ISSN 0019-8501, 02/2011, Volume 40, Issue 2, pp. 181 - 187
The delineation of B2B from 'mainstream' marketing reflects the limitations of the traditional, goods-dominant (G-D) model of exchange and a conceptualization... 
A2A | B2B | Service systems | Co-creation | Service-dominant logic
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2009, Volume 38, Issue 1, pp. 19 - 31
Journal Article
Journal of business research, ISSN 0148-2963, 2009, Volume 62, Issue 3, pp. 379 - 389
The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L.,... 
Brand | Experience | Co-creation | Brand relationship experience | Service-dominant logic | Brands | BUSINESS | DOMINANT LOGIC | Co-creation Brand Experience Service-dominant logic Brand relationship experience | Brand name products | Analysis
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2007, Volume 36, Issue 1, pp. 1 - 10
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing,” “Evolving to a New Dominant Logic for Marketing,”... 
New-dominant logic | Social Sciences, general | Service | Business/Management Science, general | Service-dominant logic | Economics / Management Science | Marketing | BUSINESS | new-dominant logic | service-dominant logic | service | Studies
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2012, Volume 41, Issue 2, pp. 133 - 150
Because extant literature on the service logic of marketing is dominated by a metaphorical view of value co-creation, the roles of both service providers and... 
Interaction | Social Sciences, general | Value creation | Value co-creation | Business/Management Science, general | Service logic | Value spheres | Service-dominant logic | Economics / Management Science | Marketing | QUALITY | OFFERINGS | BUSINESS | DOMINANT LOGIC | MODEL | PRODUCT BUNDLES | EXCHANGE | INSIGHTS | Studies | Customer relations | Value added
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2015, Volume 44, Issue 1, pp. 5 - 23
Service-dominant logic continues its evolution, facilitated by an active community of scholars throughout the world. Along its evolutionary path, there has... 
Business and Management | S-D logic | Theory | Ecosystems | Social Sciences, general | Business and Management, general | Institutions | Service-dominant logic | Marketing | LEGITIMACY | GOVERNANCE | MARKETS | INNOVATION | BUSINESS | RATIONALITY | CO-CREATION | ECONOMIES | FRAMEWORK | VALUE CREATION | CUSTOMER INTEGRATION | Marketing communications | Research | Marketing research | Methods | Value added | Studies
Journal Article
Journal of marketing, ISSN 0022-2429, 2009, Volume 73, Issue 3, pp. 1 - 18
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2007, Volume 36, Issue 1, pp. 18 - 20
Service systems are value-co-creation configurations of people, technology, value propositionsconnecting internal and external service systems, and shared... 
Service systems | Service science | Social Sciences, general | Business/Management Science, general | Service-dominant logic | Economics / Management Science | Marketing | service science | SYSTEMS | BUSINESS | service-dominant logic | service systems | Science
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2016, Volume 47, Issue 1, pp. 161 - 185
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2007, Volume 36, Issue 1, pp. 83 - 96
Central to service-dominant (S-D) logic is the proposition that the customer becomes a co-creator of value. This emphasizes the development of... 
CRM | Value | Social Sciences, general | Business/Management Science, general | Co-creation | Co-production | Service-dominant logic | Economics / Management Science | Marketing | co-creation | service-dominant logic | co-production | FRAMEWORK | CUSTOMER VALUE | BUSINESS | value | CONSUMPTION | Studies | Relationship marketing | Customer relations
Journal Article