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Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), ISSN 0302-9743, 2017, Volume 10243, pp. 179 - 198
Conference Proceeding
Marketing Theory, ISSN 1470-5931, 09/2006, Volume 6, Issue 3, pp. 335 - 348
This article elaborates and extends the Vargo and Lusch (2004a) service-dominant (S-D) logic thesis. Three linked exchange-enablers and their potential for improving value-in-use are discussed... 
communicative interaction | reciprocal value propositions | service-dominant logic | dialogue | relationship development | exchange | knowledge renewal
Journal Article
Marketing Theory, ISSN 1470-5931, 9/2011, Volume 11, Issue 3, pp. 279 - 301
The underpinning logic of value co-creation in service logic is analysed. It is observed that some of the 10 foundational premises of the so-called service... 
marketing | service logic | value facilitation | service-dominant logic | value co-creation | value creation | QUALITY | MANAGEMENT | NETWORKS | BUSINESS | DOMINANT LOGIC | MODEL | CHAIN | CONCEPTUAL FOUNDATION | DIVERSITY
Journal Article
Service Science, ISSN 2164-3962, 06/2018, Volume 10, Issue 2, pp. 111 - 123
...) logic through systemic and paradoxical thinking. Systemic thinking seeks to understand phenomena holistically and elementarily, while paradoxical thinking... 
Paradox | Soft systems methodology | Systems theory | Service-dominant logic | Systemigrams | systemigrams | MANAGEMENT | THINKING | FRAMES | systems theory | service-dominant logic | soft systems methodology | paradox | BUSINESS | CONSUMPTION
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2007, Volume 36, Issue 1, pp. 39 - 53
Journal Article
Information & management, ISSN 0378-7206, 2019, Volume 56, Issue 3, pp. 377 - 391
Journal Article
Journal of business research, ISSN 0148-2963, 2009, Volume 62, Issue 3, pp. 379 - 389
The traditional goods-dominant logic of marketing is under challenge and leading researchers are now emphasizing the new service-dominant logic [Vargo, S.L., Lusch, R.F... 
Brand | Experience | Co-creation | Brand relationship experience | Service-dominant logic | Brands | BUSINESS | DOMINANT LOGIC | Co-creation Brand Experience Service-dominant logic Brand relationship experience | Brand name products | Analysis
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2009, Volume 38, Issue 1, pp. 19 - 31
...–dominant (S–D) logic. This article applies S–D logic to thinking about SCM in terms of service provision, in which goods are seen as service distribution or provisioning mechanisms, explores and elaborates on the concept of a value network... 
Learning | Infomediaries | Service–Dominant logic | Supply chain management | Value networks | Social Sciences, general | Service | Business/Management Science, general | Resources | Information technology | Economics / Management Science | Marketing | Service-Dominant logic | CHAIN | BUSINESS | DOMINANT LOGIC | Information resources management | Analysis | Logistics | Studies | Supply chains
Journal Article
Journal of retailing, ISSN 0022-4359, 2007, Volume 83, Issue 1, pp. 5 - 18
Service-dominant logic (S-D logic) is contrasted with goods-dominant (G-D) logic to provide a framework for thinking more clearly about the concept of service and its role in exchange and competition... 
Derivative propositions | Goods-dominant logic | Service-dominant logic | goods-dominant logic | SEARCH COSTS | QUALITY | EVOLUTION | PRICE | service-dominant logic | MARKET ORIENTATION | CONSUMER | BUSINESS | TECHNOLOGY | ADVANTAGE | derivative propositions | Services | Forecasts and trends | Customer relations | Analysis | Business enterprises | Value added | Studies | Retailing | Customer services | Logic
Journal Article
Journal of macromarketing, ISSN 0276-1467, 12/2013, Volume 33, Issue 4, pp. 306 - 321
...) and tangible, physical assets (operand resources) in an era of global interconnectedness. It does so within the context of service-dominant logic and the challenge of sustainability in a world of resource scarcity... 
demateriality | macromarketing | operand resources | service-dominant logic | entanglement | marketing theory | CHALLENGE | BUSINESS | TECHNOLOGY | CONSUMPTION | Globalization
Journal Article
2/2012, Volume 15, Issue 1, 18
Service-dominant (S-D) logic can function as a strategic business logic that portrays creating superior value in conjunction with—rather... 
service-dominant orientation | value cocreation | interaction capabilities | cocreation capability | service-dominant logic | PERSPECTIVE | MARKET ORIENTATION | BUSINESS | LOYALTY | CO-CREATION | THEORETICAL FOUNDATIONS | VALUE-CREATION | PRODUCT | VALUE PROPOSITIONS | CUSTOMER | INSIGHTS
Book Review
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2007, Volume 36, Issue 1, pp. 25 - 38
“Service-dominant logic” appears to have found resonance in the marketing community since its introduction as the evolving, “new dominant logic... 
S-D logic | New dominant logic | Social Sciences, general | Business/Management Science, general | Service marketing | Service-dominant logic | Economics / Management Science | Marketing | new dominant logic | BUSINESS | service-dominant logic | service marketing
Journal Article
International journal of operations & production management, ISSN 0144-3577, 2014, Volume 34, Issue 2, pp. 242 - 269
Journal Article