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International journal of production economics, ISSN 0925-5273, 2016, Volume 171, pp. 221 - 230
Journal Article
Marketing Theory, ISSN 1470-5931, 12/2009, Volume 9, Issue 4, pp. 403 - 423
.... This paper explores these three aspects through the ‘mindset’ of the service-dominant logic of marketing and its foundational premises... 
Place marketing | Place branding | Service-dominant logic | place branding | IMAGE | CITY | place marketing | service-dominant logic | POLITICS | BUSINESS | ECONOMIC-DEVELOPMENT | CONSUMPTION
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2007, Volume 36, Issue 1, pp. 83 - 96
Journal Article
European management journal, ISSN 0263-2373, 06/2020
Journal Article
Tourism management (1982), ISSN 0261-5177, 2013, Volume 36, pp. 86 - 98
.... This paper presents service-dominant logic (S-D Logic) as a framework for advancing our understanding of intangible assets within the hotel industry... 
Intellectual capital disclosure | Value co-creation | Service-dominant logic | Hotel management | QUALITY | MANAGEMENT | PERFORMANCE | BUSINESS | SATISFACTION | IMPACT | KNOWLEDGE MANAGEMENT | HOSPITALITY, LEISURE, SPORT & TOURISM | EXPERIENCE | ENVIRONMENTAL STUDIES | BRAND EQUITY | Hotels and motels | Sales promotions | Travel industry | Marketing
Journal Article
SERVICE SCIENCE, ISSN 2164-3962, 09/2013, Volume 5, Issue 3, pp. 263 - 275
..., even though such approaches have been challenged extensively. Our study addresses the shortcomings related to service innovation research, particularly in the context of PSFs, by utilizing the service-dominant logic (SDL... 
professional service firm | service innovation | BUSINESS | MANAGEMENT | service-dominant logic | case study
Journal Article
Industrial marketing management, ISSN 0019-8501, 2017, Volume 64, pp. 107 - 121
This study explores the communication of reciprocal value propositions in buyer-seller interaction and examines whether each party's value proposition is... 
Value | Reciprocal value proposition | Value co-creation | Buyer-seller interaction | Service-dominant logic | MANAGEMENT | PERSPECTIVE | BUSINESS RELATIONSHIPS | RELATIONSHIP QUALITY | SALESPERSON | BUSINESS | DOMINANT LOGIC | CO-CREATION | SALES FORCE | VALUE CREATION | CUSTOMER ORIENTATION | Business schools
Journal Article
Journal of business research, ISSN 0148-2963, 2019, Volume 101, pp. 477 - 484
Developing a framework that could apply the 11 foundational premises of service-dominant logic – SDL... 
E-commerce | Wine business | Italian wine market | Wine marketing | Service-dominant logic | QUALITY | INDUSTRY | BUSINESS | STRATEGIES | IMPACT | CREATION | EXPERIENCE | CONSUMERS | TRUST | Wineries | Wine industry | Usage | Analysis | Social media | Social networks | Electronic commerce | Marketing
Journal Article
Journal of business research, ISSN 0148-2963, 2016, Volume 69, Issue 4, pp. 1336 - 1339
Customer behavior is one of the key components of value co-creation. Several authors believe that co-creation generates satisfaction. However, few studies... 
fsQCA | Qualitative comparative analysis | Value co-creation | Customer satisfaction | Hotel industry | FsQCA | IN-SERVICE | IMPACT | PERFORMANCE | SERVICE-DOMINANT LOGIC | BUSINESS | PARTICIPATION
Journal Article
European management journal, ISSN 0263-2373, 2009, Volume 27, Issue 6, pp. 377 - 387
Two outcome-based defence contracts are studied in the attempt to better understand the provision of services in maintenance, repair and overhaul (MRO)... 
Outcome-based contracts | Value co-creation | Systems thinking | Service science | Service-dominant logic | MANAGEMENT | BUSINESS | Systems thinking Service science Outcome-based contracts Value co-creation Service-dominant logic | Defense industry | Contracts
Journal Article
Marketing theory, ISSN 1470-5931, 3/2019, Volume 19, Issue 1, pp. 85 - 102
...) according to service-dominant logic and service-ecosystem view. Current work examines a light festival organized in Salerno during the Christmas holiday using... 
service-dominant logic | sequential regression analysis | service ecosystems | Behavioural intention | festivalscape | experience | satisfaction | QUALITY | BUSINESS | CONTEXT | CO-CREATION | BEHAVIORAL INTENTIONS | CUSTOMER VALUE | SERVICE
Journal Article