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eJournal
2005, Cambridge studies in contentious politics., ISBN 0521607868, xiv, 237
How do a few Third World political movements become global causes célèbres, while most remain isolated? This book rejects dominant views that needy groups... 
International relief | Ejército Zapatista de Liberación Nacional (Mexico) | Human rights | Public relations | Government, Resistance to | Insurgency | Ogoni (African people) | Government relations | Mass media | Non-governmental organizations | Ogoni (African people) - Government relations
Book
eJournal
eJournal
eJournal
2015, Palgrave pivot, ISBN 1137602988, 146
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices... 
Wine industry | Wine | Internet marketing
Book
eJournal
2009, ISBN 9780230576575, xiii, 183
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society... 
Senses and sensation | Marketing | Management science | Samhällsvetenskap | Economics and Business | Ekonomi | Social Sciences | Business and economics | Företagsekonomi | Marknadsföring | Business studies | Ekonomi och näringsliv | Business Administration
Book
2012, ISBN 9781412991292, xiv, 237
Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection... 
Green marketing | Social marketing | Environmentalism | Sustainable living
Book
2014, 2nd ed., ISBN 0240824237, xxi, 625
"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's... 
Video recordings | Digital media | Motion pictures | Television broadcasting | Marketing | Filmmaking and Postproduction | Internet marketing | Mass media
Book
2006, ISBN 141291633X, xi, 264
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream... 
Social marketing
Book
2011, ISBN 1849201889, xxvi, 442
This is a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments. 
Social marketing | Handbooks, manuals, etc | Behavior modification
Book
eJournal
2015, 1, Routledge interpretive marketing research, ISBN 1138914622, Volume 21, xv, 404
iWhat is sensory marketing and why does it matter? This book offers a global view of the use of senses in marketing strategy based on consumers... 
Consumer behavior | Senses and sensation | Marketing | Consumer Behaviour | Brand Management | Consumer Psychology | Relationship Marketing | Samhällsvetenskap | Economics and Business | Social Sciences | Marknadsföring | Ekonomi och näringsliv
Book
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