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2012, 2nd ed., ISBN 9781118265277, xxiv, 406
Book
2016, First edition., Digital and social media marketing and advertising collection, ISBN 9781631571183, x, 119 pages
Book
2014, 1st edition., Digital and social media marketing and advertising collection, ISBN 9781606498385, xv, 97
Book
2018, ISBN 1522556389
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including... 
Relationship marketing | Social media | Mass media and business | Customer relations
Web Resource
Journal of Business Research, ISSN 0148-2963, 01/2017, Volume 70, pp. 118 - 126
Social media marketing is an integral element of 21st-century business. However, the literature on social media marketing remains fragmented and is focused on... 
New media | Holistic framework | Definition of social media marketing | Digital marketing | Social media strategy | Strategic social media marketing | PERFORMANCE | POWER | BUSINESS | ORGANIZATION | IMPACT | EMPLOYEES | WORD-OF-MOUTH | USAGE | Social media | Marketing | Business schools
Journal Article
2018, ISBN 9781522554752
"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to... 
Communication in sports | Social media | Mass media and sports | Sports administration | Sports | Marketing
Web Resource
MIT Sloan Management Review, ISSN 1532-9194, 09/2010, Volume 52, Issue 1, pp. 41 - 49
We are going about the way we measure the return on investment in social media completely backwards. Effective social media measurement should start by turning... 
BUSINESS | MANAGEMENT | Measurement | Economic aspects | Rate of return | Usage | Social media | Studies | Social networks | Return on investment | Market strategy
Journal Article
2016, SAGE video experts, ISBN 9781473988545
Dr Tracy Tuten discusses social media marketing and the best ways to use social media for business. Social media marketing allows marketers to connect with... 
Social media | Economic aspects | Internet marketing
Video Recording
06/2017, ISBN 9781484228531
Annotation Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and... 
Computers | Social Media | Internet Marketing | Business & Economics | Online Social Networks
Web Resource
MIT Sloan Management Review, ISSN 1532-9194, 12/2015, Volume 56, Issue 2, pp. 8 - 10
  Through an analysis of the success of 751 social media marketing campaigns involving Facebook apps, the authors investigated the social sharing mechanisms... 
BUSINESS | MANAGEMENT | Internet marketing | Usage | Methods | Social media optimization | Social networks | Consumer attitudes | Market strategy | Marketing
Journal Article
MIT Sloan Management Review, ISSN 1532-9194, 09/2012, Volume 54, Issue 1, pp. 55 - 61
With the growth of social media, influencing consumer preferences and purchase decisions through online social networks and word of mouth is an increasingly... 
BUSINESS | MANAGEMENT | Economic aspects | Internet marketing | Usage | Social media | Methods | Social networks | Return on investment | Web sites | Marketing
Journal Article
2017, ISBN 9781484228531
Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the... 
Social media | Internet marketing | Social aspects | Online social networks | Marketing
Web Resource
Journal of Business Research, ISSN 0148-2963, 10/2012, Volume 65, Issue 10, pp. 1480 - 1486
In light of a growing interest in the use of social media marketing (SMM) among luxury fashion brands, this study set out to identify attributes of SMM... 
Luxury brands | Perceived social media marketing (SMM) activities | Value equity | Brand equity | Relationship equity | Purchase intention | Customer equity | DRIVERS | BUSINESS | Brand name products | Brand identity | Social media | Fashion | Marketing
Journal Article
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