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1. Social media marketing
: the next generation of business engagement
by Evans, Dave, 1956 and McKee, Jake
2010, 1st ed., Serious skills, ISBN 9780470634035, xix, 388
Internet marketing | Social marketing | Customer relations | Social media | Marketing
Book
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2. Social media marketing
: an hour a day
by Evans, Dave, 1956
2012, 2nd ed., ISBN 9781118265277, xxiv, 406
Internet marketing | Social marketing | Social media | Marketing
Book
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3. Social media marketing
: strategies in utilizing consumer-generated content
by Moriuchi, Emi, author
2016, First edition., Digital and social media marketing and advertising collection, ISBN 9781631571183, x, 119 pages
Internet marketing | Online social networks in business | Social media | Internet advertising | Marketing
Book
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4. Quick Win Social Media Marketing
: answers to your top 100 social media marketing questions
by Hanlon, Annmarie
2014, ISBN 1781191379, 158
Social marketing | Social media | Branding (Marketing) | Economic aspects | Internet marketing | Marketing | Online social networks
Book
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5. Herding cats
: a strategic approach to social media marketing
by Rohm, Andrew and Weiss, Michael, author
2014, 1st edition., Digital and social media marketing and advertising collection, ISBN 9781606498385, xv, 97
Social networks | Internet marketing | Social media | Marketing
Book
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6. The social media marketing book
by Zarrella, Dan
2010, 1st ed., ISBN 9780596806606, vi, 232
Facebook (Electronic resource) | Social media | MySpace (Firm) | Economic aspects | Internet marketing | Second Life (Game) | YouTube (Electronic resource) | Business enterprises | Computer network resources | Flickr (Electronic resource) | Shared virtual environments | LinkedIn (Electronic resource) | Online social networks
Book
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7. Social media marketing
: breakthroughs in research and practice
Information Resources Management Association
2018, ISBN 1522556389
"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including... 
Relationship marketing | Social media | Mass media and business | Customer relations
Web Resource
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8. The ROI of social media marketing
by Ray, Augie and Forrester Research Inc
2010, 11
Social media | Economic aspects | Internet marketing | Marketing research
Book
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9. Friends with benefits
: a social media marketing handbook
by Barefoot, Darren, 1974 and Szabo, Julie, 1975
2009, 1st ed., ISBN 1593271999, xxvii, 280
Internet marketing | Online social networks
Book
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10. Full Text Elements of strategic social media marketing: A holistic framework
by Felix, Reto and Rauschnabel, Philipp A and Hinsch, Chris
Journal of Business Research, ISSN 0148-2963, 01/2017, Volume 70, pp. 118 - 126
Social media marketing is an integral element of 21st-century business. However, the literature on social media marketing remains fragmented and is focused on... 
New media | Holistic framework | Definition of social media marketing | Digital marketing | Social media strategy | Strategic social media marketing | PERFORMANCE | POWER | BUSINESS | ORGANIZATION | IMPACT | EMPLOYEES | WORD-OF-MOUTH | USAGE | Social media | Marketing | Business schools
Journal Article
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11. The Tasti D-Lite way
: social media marketing lessons for building loyalty and a brand customers crave
by Amos, James
2013, ISBN 9780071799379, cm.
Book
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12. Sports media, marketing, and management
: breakthroughs in research and practice
Information Resources Management Association
2018, ISBN 9781522554752
"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to... 
Communication in sports | Social media | Mass media and sports | Sports administration | Sports | Marketing
Web Resource
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13. Full Text Can you measure the ROI of your social media marketing?
by Hoffman, Donna L and Fodor, Marek
MIT Sloan Management Review, ISSN 1532-9194, 09/2010, Volume 52, Issue 1, pp. 41 - 49
We are going about the way we measure the return on investment in social media completely backwards. Effective social media measurement should start by turning... 
BUSINESS | MANAGEMENT | Measurement | Economic aspects | Rate of return | Usage | Social media | Studies | Social networks | Return on investment | Market strategy
Journal Article
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14. Social media marketing
by Tuten, Tracy L., 1967- on-screen presenter
2016, SAGE video experts, ISBN 9781473988545
Dr Tracy Tuten discusses social media marketing and the best ways to use social media for business. Social media marketing allows marketers to connect with... 
Social media | Economic aspects | Internet marketing
Video Recording
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15. Introduction to Social Media Marketing
: A Guide for Absolute Beginners
by Kelsey, Todd Author
06/2017, ISBN 9781484228531
Annotation Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and... 
Computers | Social Media | Internet Marketing | Business & Economics | Online Social Networks
Web Resource
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16. Full Text Customizing social media marketing
by Schulze, Christian and Schöler, Lisa and Skiera, Bernd
MIT Sloan Management Review, ISSN 1532-9194, 12/2015, Volume 56, Issue 2, pp. 8 - 10
  Through an analysis of the success of 751 social media marketing campaigns involving Facebook apps, the authors investigated the social sharing mechanisms... 
BUSINESS | MANAGEMENT | Internet marketing | Usage | Methods | Social media optimization | Social networks | Consumer attitudes | Market strategy | Marketing
Journal Article
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17. Full Text Increasing the ROI of social media marketing
by Kumar, V and Mirchandani, Rohan
MIT Sloan Management Review, ISSN 1532-9194, 09/2012, Volume 54, Issue 1, pp. 55 - 61
With the growth of social media, influencing consumer preferences and purchase decisions through online social networks and word of mouth is an increasingly... 
BUSINESS | MANAGEMENT | Economic aspects | Internet marketing | Usage | Social media | Methods | Social networks | Return on investment | Web sites | Marketing
Journal Article
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18. Advertising 2.0
: social media marketing in a Web 2.0 world
by Tuten, Tracy L., 1967
2008, ISBN 0313352968, viii, 202
Branding (Marketing) | Internet marketing | Internet advertising | Online social networks
Book
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19. Introduction to social media marketing
: a guide for absolute beginners
by Kelsey, Todd and Lyon, Brandon
2017, ISBN 9781484228531
Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the... 
Social media | Internet marketing | Social aspects | Online social networks | Marketing
Web Resource
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20. Full Text Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
by Kim, Angella J and Ko, Eunju
Journal of Business Research, ISSN 0148-2963, 10/2012, Volume 65, Issue 10, pp. 1480 - 1486
In light of a growing interest in the use of social media marketing (SMM) among luxury fashion brands, this study set out to identify attributes of SMM... 
Luxury brands | Perceived social media marketing (SMM) activities | Value equity | Brand equity | Relationship equity | Purchase intention | Customer equity | DRIVERS | BUSINESS | Brand name products | Brand identity | Social media | Fashion | Marketing
Journal Article
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