X
Search Filters
Format Format
Format Format
X
Sort by Item Count (A-Z)
Filter by Count
Newspaper Article (62376) 62376
Journal Article (24165) 24165
Magazine Article (22033) 22033
Trade Publication Article (5662) 5662
Newsletter (5108) 5108
Book Chapter (861) 861
Transcript (373) 373
Book / eBook (256) 256
Reference (212) 212
Web Resource (168) 168
Dissertation (163) 163
Book Review (146) 146
Conference Proceeding (141) 141
Paper (110) 110
Streaming Video (93) 93
Report (70) 70
Government Document (21) 21
Patent (11) 11
more...
Subjects Subjects
Subjects Subjects
X
Sort by Item Count (A-Z)
Filter by Count
target marketing (66485) 66485
target markets (53455) 53455
marketing (14588) 14588
advertising (7393) 7393
market strategy (5768) 5768
advertising agencies (5717) 5717
advertising campaigns (4748) 4748
product introduction (4036) 4036
hispanic americans (3392) 3392
social networks (3289) 3289
services (3211) 3211
management (3117) 3117
science & technology (3105) 3105
women (3093) 3093
analysis (2944) 2944
teenagers (2800) 2800
forecasts and trends (2660) 2660
life sciences & biomedicine (2452) 2452
methods (2445) 2445
appointments & personnel changes (2398) 2398
acquisitions & mergers (2288) 2288
children & youth (2282) 2282
product development (2205) 2205
trends (2176) 2176
web sites (2114) 2114
automobile industry (2078) 2078
clothing industry (1931) 1931
planning (1908) 1908
usage (1905) 1905
research (1903) 1903
youth (1899) 1899
hispanic american market (1893) 1893
humans (1760) 1760
studies (1689) 1689
consumer behavior (1682) 1682
competition (1607) 1607
small business (1584) 1584
banking industry (1502) 1502
officials and employees (1490) 1490
stockholders (1479) 1479
cable television broadcasting industry (1439) 1439
children (1423) 1423
service introduction (1414) 1414
investments (1413) 1413
television advertising (1412) 1412
consumers (1410) 1410
pharmaceutical industry (1400) 1400
social sciences (1397) 1397
health aspects (1387) 1387
youth market (1373) 1373
software industry (1314) 1314
stock exchanges (1300) 1300
product lines (1279) 1279
corporate profiles (1274) 1274
contracts (1264) 1264
earnings per share (1263) 1263
evaluation (1263) 1263
customer services (1258) 1258
case studies (1247) 1247
computer software industry (1226) 1226
market segments (1216) 1216
travel industry (1215) 1215
tourism (1212) 1212
television programs (1185) 1185
surveys (1183) 1183
retail stores (1182) 1182
sales promotions (1176) 1176
manycompanies (1171) 1171
startups (1167) 1167
innovations (1132) 1132
executives (1119) 1119
software (1110) 1110
food industry (1105) 1105
laws, regulations and rules (1101) 1101
publishing industry (1096) 1096
hispanics (1081) 1081
corporate profits (1068) 1068
social aspects (1062) 1062
television broadcasting industry (1059) 1059
television networks (1052) 1052
demographic aspects (1044) 1044
financial performance (1044) 1044
economic aspects (1040) 1040
young adults (1038) 1038
sales (1022) 1022
united states (1022) 1022
periodical publishing (1018) 1018
internet (1007) 1007
direct marketing (1003) 1003
statistics (997) 997
entrepreneurs (990) 990
alzheimer's disease (989) 989
female (964) 964
soft drink industry (964) 964
marketing industry (955) 955
restaurants (952) 952
business & economics (920) 920
computer industry (917) 917
more...
Library Location Library Location
Library Location Library Location
X
Sort by Item Count (A-Z)
Filter by Count
Robarts - Stacks (56) 56
UofT at Mississauga - Stacks (46) 46
Online Resources - Online (36) 36
UofT at Scarborough - Stacks (27) 27
Collection Dvlpm't (Acquisitions) - Vendor file (16) 16
Collection Dvlpm't (Acquisitions) - Closed Orders (7) 7
St. Michael's College (John M. Kelly) - 2nd Floor (7) 7
UTL at Downsview - May be requested (5) 5
Gerstein Science - Stacks (4) 4
Business (Joseph L Rotman) - Stacks (3) 3
Engineering & Comp. Sci. - Stacks (3) 3
New College (Ivey) - Stacks (3) 3
Robarts - Course Reserves (3) 3
UofT Schools - Stacks (3) 3
Victoria University E.J. Pratt - Stacks (3) 3
OISE - Stacks (2) 2
Faculty of Information - Stacks (1) 1
Indust. Rel's & Hum. Resources (Newman) - Library use only (1) 1
Law (Bora Laskin) - Stacks (1) 1
OISE - Theses (1) 1
Robarts - Storage (1) 1
Trinity College (John W Graham) - Stacks (1) 1
University College (Laidlaw) - Stacks (1) 1
Victoria University E.J. Pratt - Circulation Desk (1) 1
more...
Language Language
Language Language
X
Sort by Item Count (A-Z)
Filter by Count
English (121595) 121595
Spanish (129) 129
French (74) 74
German (62) 62
Czech (33) 33
Portuguese (32) 32
Chinese (24) 24
Korean (24) 24
Swedish (22) 22
Japanese (19) 19
Russian (19) 19
Turkish (19) 19
Polish (9) 9
Urdu (9) 9
Arabic (5) 5
Lithuanian (4) 4
Slovak (4) 4
Afrikaans (2) 2
Croatian (2) 2
Hungarian (2) 2
Norwegian (2) 2
Persian (2) 2
Bosnian (1) 1
Dutch (1) 1
Italian (1) 1
Romanian (1) 1
Slovenian (1) 1
Thai (1) 1
Ukrainian (1) 1
more...
Publication Date Publication Date
Click on a bar to filter by decade
Slide to change publication date range


2012, Updated ed. with a new preface., ISBN 0520274695, xxxvii, 289
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States... 
Market segmentation | Ethnic identity | Hispanic American consumers | Hispanic Americans | History | United States
Book
2010, ISBN 0199550697, 437
Social marketing is the application of commercial marketing tools and principles to the design, implementation, and evaluation of health and social behaviour-change programmes... 
Epidemiology | Public Health | Health promotion | Social marketing | Health behavior | Health inequalities | Social behaviour-change | Voluntary lifestyle behaviours | Target groups | Commercial marketing tools | Public health | Behavioural goals | Public good | Smoking | Communication in public health | Health planning
Book
2019, ISBN 9781717836793, 222 pages
This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for Generation Z... 
Psychological aspects | Generation Z | Target marketing | Marketing
Book
2005, ISBN 9780691117003, xvi, 287
Why are elite jewelers reluctant to sell turquoise, despite strong demand? Why did leading investment bankers shun junk bonds for years, despite potential... 
Market segmentation | Social status | Social aspects | Target marketing | Economics | Sociology | Management & Organizational Behavior | Markets | Social networks | Social values | SOCIAL SCIENCE | BUSINESS & ECONOMICS | Sociological aspects
Book
2014, ISBN 0765643006, xiv, 387
Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing methods and offer a cultural values... 
Minority consumers | Customer relations | Marketing | Target marketing
Book
2007, ISBN 9780275992750, 4 v.
Book
2012, 2nd ed., ISBN 8131760359, xxv, 301
Book
2016, ISBN 194486900X, 244 pages
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content. 
History | Advertising | Subliminal advertising | Internet advertising | Viral marketing | Viral marketing - History
Book
eBook
2012, 2nd ed., ISBN 9781856177948, xxiv, 386
Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers... 
Consumer behavior | Hispanic American consumers | Target marketing | United States
Book
06/2017, ISBN 9781138917798, 26
Hispanic Marketing: The Power of the New Latino Consumer  focuses on using cultural insights to connect with Latino consumers... 
cultural marketing | Race & Ethnicity | Marketing Communications | latino digital marketing | bicultural | hispanic market | hispanic consumers | chapa | Marketing | assimilation | latino advertising | hispanic media | Latin American & Hispanic Studies | Advertising | Subcultures
eBook
2013, Business E-books Online, ISBN 9780814433225, xix, 202
The numbers cannot be ignored: eighty million Millennials wielding 
Attitudes | Consumer behavior | Young adult consumers | Generation Y | Target marketing
Book
Journal of public policy & marketing, ISSN 0743-9156, 4/2012, Volume 31, Issue 1, pp. 36 - 41
Despite the long history and increasing interest in nonprofit and social marketing, the managerial and pedagogical issues that arise in these noncommercial contexts are treated as unique cases... 
Nonprofit organizations | Commercials | Volunteerism | Target audiences | Marketing management | Public policy | Value proposition | Sales management | Marketing | Marketing strategies | Social marketing | Marketing theory | Broadening marketing | Nonprofit marketing | Macromarketing | Business & Economics | Social Sciences | Business | Practice | Social aspects | Marketing executives | Methods | Studies | Correlation analysis | Classification
Journal Article
2009, ISBN 9780415489638, xii, 265
.... Despite this, the vast majority of marketing spend is focused on much younger people. Recessions always dampen consumer spending, but in the... 
Market segmentation | Middle-aged consumers | Baby boom generation | Target marketing | Consumer Behaviour | International Marketing | Strategic Management | Sociology of Work & Industry | Middle-aged consumers - United States
Book
No results were found for your search.

Cannot display more than 1000 results, please narrow the terms of your search.