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Publication Date Publication Date
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2010, ISBN 0814731953, xi, 247
Book
2015, Palgrave pivot, ISBN 9781137463319, vii, 146
Brand anniversaries have become a regular part of today's popular culture, yet they have received surprisingly little analysis. Doctor Who: The Unfolding Event... 
Anniversaries | Science fiction television programs | Doctor Who (Television program : 2005- ) | History and criticism | Doctor Who (Television program : 1963-1989) | Advertising
Book
2015, 1, ISBN 9780415831666, x, 226
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a... 
Motion pictures | Television programs | Marketing | Advertising Studies | Brand Management | Cinema Industry | Media | Sociology of Media | Information & Communication Industries | Media & Communications | Media Industries | Advertising Industry | Television programs - Marketing
Book
2014, 2nd ed., ISBN 0240824237, xxi, 625
"The Business of Media Distribution, Second Edition BCC: "Endorsements" Transform your concepts into profits! Take charge of the film and television industry's... 
Video recordings | Digital media | Motion pictures | Television broadcasting | Marketing | Mass media | Filmmaking and Postproduction | Internet marketing
Book
2008, ISBN 9780814799420, xv, 259
Book
2012, Comedia, ISBN 9780415548434, xvii, 197
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite,... 
Television broadcasting | Media & Film Studies | Advertising Studies | Television | Cultural Studies | Branding (Marketing) - Great Britain | Branding (Marketing)
Book
2009, ISBN 9781841501949, 183
Book
Obesity Reviews, ISSN 1467-7881, 04/2014, Volume 15, Issue 4, pp. 281 - 293
Journal Article
The Future of Children, ISSN 1054-8289, 4/2008, Volume 18, Issue 1, pp. 205 - 234
Journal Article
Marketing Intelligence and Planning, ISSN 0263-4503, 08/2019, Volume 37, Issue 5, pp. 567 - 579
Purpose The purpose of this paper is to test the effects of two types of celebrities (Instagram celebrity vs traditional celebrity) on source trustworthiness,... 
Social media marketing | Social presence | Brand management | Instafamous | Instagram | Luxury branding | Celebrity endorsements | FACEBOOK | REALITY TELEVISION | VALIDATION | BUSINESS | ENVY | SELF-DISCREPANCY | RESPONSES | IMPACT | PRODUCT PLACEMENTS | ANTECEDENTS
Journal Article
2015, Pangsong munhwa chinhŭng ch'ongsŏ, ISBN 9788991761889, Volume 161, 271 pages
Book
2004, 1, ISBN 9780789025340, 288
Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in... 
Moral and ethical aspects | Product placement in mass media | Advertising | Subliminal advertising | Economics | Finance | Business & Industry | United States
Book
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