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2010, ISBN 0814731953, xi, 247
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions... 
Mass media and culture | Intertextuality | Sociology | Television programs | Motion pictures | Social aspects | Advertising | Paratext | Marketing | Motion pictures - Marketing - Social aspects
Book
Trade shows worldwide, ISSN 1046-4395, 1990
Journal
1978, ISBN 9780674807310, 553
Book
1992, Fifty-Minute series., ISBN 1560521376, v, 100
Book
Trade shows and professional exhibits directory, ISSN 0886-1439, 1985
Journal
The offical Tucson Show catalog, 1900
Journal
Industrial Marketing Management, ISSN 0019-8501, 08/2019, Volume 81, pp. 99 - 114
Customer engagement is a buzzword in today's business landscape. It is a key driver of a firm's long-term success. Marketers overwhelmingly agree that engaged... 
Trade shows | Engagement dynamics | Customer engagement | Events | B2B marketing | TESTS | MANAGEMENT | BEHAVIOR | BUSINESS | OBJECTIVES | EXPERIENCES | CONSUMER | FRAMEWORK | CREATION | FUNDAMENTAL PROPOSITIONS | Trade show management firms | Analysis | Marketing
Journal Article
2012, ISBN 9780847838097, 303
"Inventing the Modern World explores innovation and its effect on the creation of objects and modern life. Objects examined here not only illustrate inventive... 
Exhibitions | Trade shows | History | Decorative arts
Book
2010, NED - New edition, ISBN 0816649146, 282
Calling All Cars shows how radio played a key role in an emerging form of policing during the turbulent years of the Depression. Through close analysis of... 
Criminal investigation | Law enforcement | Sociology | Police communication systems | Equipment and supplies | Technological innovations | Police | SOCIAL SCIENCE | LANGUAGE ARTS & DISCIPLINES | Communication Studies | Media Studies
Book
European Journal of Marketing, ISSN 0309-0566, 11/2011, Volume 45, Issue 11/12, pp. 1642 - 1659
Purpose - The purpose of this paper is to develop and test an integrative services framework to investigate the role of perceived trade show effectiveness on... 
Services | Effectiveness | Organiser | Visitor | Customers | Trade show | Trade fairs | EXHIBITIONS | EVENTS | PERFORMANCE | FUTURE-RESEARCH | BUSINESS | MODEL | EMPLOYEES | CUSTOMER SATISFACTION | SCALE | PERCEPTIONS | Customer satisfaction | Analysis | Marketing management | Influence | Trade shows | Sales promotions | Management | Trade show management firms | Methods | Studies | Research & development--R&D | Objectives | Perceptions | Trends | Marketing
Journal Article
Industrial Marketing Management, ISSN 0019-8501, 05/2017, Volume 63, pp. 18 - 30
The trade show marketing literature has been growing over the past decades, attracting a steady stream of research and journal publications. However, this body... 
Literature review | Trade show | B2B marketing | Trade fair | Exhibition | CRITERIA | MANAGEMENT | PERSPECTIVE | PERFORMANCE | BUSINESS | MODEL | TRENDS | EXHIBITORS | OBJECTIVES | VISITOR | FAIRS | Trade show management firms | Trade shows | Marketing | Business schools | Social science: 200 | VDP | Economics: 210
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