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2012, ISBN 9781451686579, cm.
Book
2011, 3rd ed., ISBN 1118026985, xxxii, 366
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or... 
Internet marketing | Public relations
Book
2017, Oxford studies in digital politics, ISBN 9780190658069, xi, 246 pages
"From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots... 
Political participation | Social media | Communication in politics | Technological innovations | Public opinion | Political aspects | Marketing | Activism | Advocacy | Protest | Viral marketing | Political communication | Digital marketing | Political marketing | Memes
Book
2010, 2nd ed., ISBN 0470547812, xxx, 289
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a... 
Internet marketing | Public relations | Internet | World Wide Web 2.0 | Telemarketing | Öffentlichkeitsarbeit
Book
2014, 1st edition., Digital and social media marketing and advertising collection, ISBN 9781606498125, xii, 131
Book
ACM Transactions on the Web (TWEB), ISSN 1559-1131, 05/2007, Volume 1, Issue 1, pp. 5 - es
We present an analysis of a person-to-person recommendation network, consisting of 4 million people who made 16 million recommendations on half a million... 
recommender systems | e-commerce | network analysis | word-of-mouth | Viral marketing | long tail | Long tail | Word-of-mouth | Network analysis | Recommender systems | Economics | COMPUTER SCIENCE, SOFTWARE ENGINEERING | COMPUTER SCIENCE, INFORMATION SYSTEMS
Journal Article
2011, ISBN 0071762345, x, 260
Explains how to use social media such as Facebook and Twitter as marketing tools, describing how to communicate effectively with customers and incorporate a... 
Branding (Marketing) | Economic aspects | Internet marketing | Customer relations | Social media | Online social networks
Book
Journal of Business Research, ISSN 0148-2963, 2010, Volume 63, Issue 9, pp. 1000 - 1006
Despite the increasing popularity of viral marketing, factors critical to such a new communication medium remain largely unknown. This paper examines one of... 
Electronic word-of-mouth (e-WOM) | e-Maven | Motivation | Viral marketing | E-Maven | BELONG | NEED | WORD-OF-MOUTH | INFORMATION | CONSUMER | BUSINESS | MODEL | Viral marketing Electronic word-of-mouth (e-WOM) Motivation e-Maven | Internet | Universities and colleges
Journal Article
2012, ISBN 9780749465636, xiv, 279
Consumers can now create, consume and converse and the complexity of media that now sees multiple channels accessed through multiple devices has created major... 
Digital media | Internet marketing | Management | Marketing | Online social networks
Book
2016, ISBN 194486900X, 244 pages
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content. 
History | Advertising | Subliminal advertising | Internet advertising | Viral marketing | Viral marketing - History
Book
Journal of Marketing, ISSN 0022-2429, 11/2011, Volume 75, Issue 6, pp. 55 - 71
Journal Article
2012, Rev. and updated., ISBN 9781118176283, xiv, 251
Potential and current customers want to be listened to, validated, and have a platform to be heard--especially online. This book shows marketers how to create... 
Relationship marketing | Viral marketing | BUSINESS & ECONOMICS / Sales & Selling
Book
Tourism Management, ISSN 0261-5177, 02/2013, Volume 34, pp. 196 - 201
The medical tourism industry in Malaysia has grown drastically over the past ten years. This research seeks to determine the demographics of the medical... 
Demographics | Malaysia | Medical tourism | Healthcare strategy | QUALITY | MANAGEMENT | HOSPITALITY, LEISURE, SPORT & TOURISM | ENVIRONMENTAL STUDIES | Travel industry | Sales promotions | Viral marketing
Journal Article
MIT Sloan Management Review, ISSN 1532-9194, 03/2013, Volume 54, Issue 3, pp. 15 - 15
  The idea that messages frequently go viral and diffuse through social networks is now a given in corporate marketing and the culture. But recent research... 
BUSINESS | MANAGEMENT | Adoption process (Marketing) | Forecasts and trends | Research | Methods | Viral marketing | Social media optimization | World Wide Web | Social networks | Management science | Communication research | Marketing management
Journal Article
Journal of Marketing, ISSN 0022-2429, 1/2014, Volume 78, Issue 1, pp. 1 - 19
The success of products such as FarmVille has prompted many firms to engage in viral marketing on Facebook and other social media websites. Yet is the viral... 
Social media marketing | Sharing mechanisms | Utilitarian | Apps | Facebook | Viral marketing | DESIGN | DETERMINANTS | BUSINESS | MODEL | DIMENSIONS | RESPONSES | ATTITUDE | utilitarian | viral marketing | social media marketing | CONSUMER | sharing mechanisms | apps | Psychological aspects | Consumer behavior | Usage | Research | Marketing research | Social media optimization
Journal Article
Journal of Retailing and Consumer Services, ISSN 0969-6989, 01/2019, Volume 46, pp. 58 - 69
This study was conducted to conceptualise advertising value and consumer attitudes towards advertisements. The research was developed to reveal the effect of... 
Attitude towards advertisements | Advertisement value | Attitude | Facebook | Social media | Viral marketing | ADOPTION MODEL | SERVICES | BEHAVIOR | BUSINESS | USER ACCEPTANCE | IMPACT | INFORMATION-TECHNOLOGY | COMMUNITY | PRODUCT | ENGAGEMENT | Consumer behavior | Business schools | Emerging markets | Consumer preferences | Social networks | Comparative analysis | Advertising
Journal Article
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