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2010, ISBN 140813103X, 98
Book
Psychology & Marketing, ISSN 0742-6046, 12/2018, Volume 35, Issue 12, pp. 913 - 922
Despite many convergence products rapidly approaching market saturation, academic research yet lags behind with the focus still on the primary demand in the... 
willingness‐to‐upgrade | superordinate label | subordinate label | intrinsic motivation | willingness‐to‐pay | convergence product | willingness-to-pay | willingness-to-upgrade | Names | Labeling | Perceptions
Journal Article
Marketing Science, ISSN 0732-2399, 1/2010, Volume 29, Issue 1, pp. 75 - 84
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 06/2019, pp. 1 - 20
Consumers’ willingness to pay (WTP) is highly relevant to managers and academics, and the various direct and indirect methods used to measure it vary in their... 
Willingness to pay | Bias | Consumers
Journal Article
Food Quality and Preference, ISSN 0950-3293, 03/2015, Volume 40, pp. 152 - 164
This article reviews the scientific literature on local food from the consumer’s perspective and analyses findings through the application of the Alphabet... 
Literature review | Attitudes | Local food | Attitude-behavior gap | Alphabet Theory | Willingness to pay | INFORMATION | FOOD SCIENCE & TECHNOLOGY | TASTE | PLACE | WILLINGNESS-TO-PAY | ORIGIN | CLAIMS | PRODUCT | SYSTEMS | GENDER
Journal Article
03/2010
Recent developments of widely reported incidents of dangerous levels of pesticides in food, fertilizer contamination of ground water and the occurrence of... 
determinants | Consumer | awareness | willingness | organic
Web Resource
Journal of Environmental Economics and Management, ISSN 0095-0696, 07/2018, Volume 90, pp. 134 - 146
Theory relates the gap between WTA (willingness to accept compensation) and WTP (willingness to pay) to the income elasticity of WTP. It has been suggested... 
Income effects | Public goods | Willingness to pay | Willingness to accept | BUSINESS | CONSUMERS-SURPLUS | MISCONCEPTIONS | WILLINGNESS-TO-PAY | ACCEPT | ENDOWMENT | CONTINGENT VALUATION | ECONOMICS | ENVIRONMENTAL STUDIES | DIFFER
Journal Article
Food Research International, ISSN 0963-9969, 08/2019, Volume 122, pp. 87 - 95
The current study explored consumers' preferences for natural versus enriched foods and identified the underlying driving forces behind consumer interest... 
BDM mechanism | Enriched | Structural equation modelling | Natural | Willingness to pay | Consumer preferences | QUANTIFICATION | FOOD SCIENCE & TECHNOLOGY | ATTITUDES | PERCEPTION | WILLINGNESS-TO-PAY | CONSUMERS WILLINGNESS | VALUE APPROPRIATION | FUNCTIONAL FOODS | HEALTH | ORGANIC FOOD | CONSUMPTION | Chewing gum | Consumer behavior | Economic incentives | Analysis
Journal Article
Organizational Behavior and Human Decision Processes, ISSN 0749-5978, 05/2019, Volume 152, pp. 11 - 24
The endowment effect is one of the most robust and well-studied phenomena in the behavioral decision literature. The dominant explanation for this effect is... 
Exchange | Ownership | Willingness to pay | Endowment effect | Willingness to accept | Loss aversion | ACCEPT GAP | PSYCHOLOGY, SOCIAL | MANAGEMENT | PRICE | PSYCHOLOGY, APPLIED | PAY-WILLINGNESS | SUBJECT MISCONCEPTIONS | DISCOUNTS | PSYCHOLOGICAL OWNERSHIP | OPPORTUNITY COSTS | PROMOTION | LOSSES LOOM LARGER
Journal Article