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Universia Business Review, ISSN 1698-5117, 01/2014, Volume 43, pp. 104 - 127
ABSTRACT IN SPANISH: El impacto de Internet en las empresas y en la sociedad ha sido extraordinario. Esta revolución ha creado nuevos comportamientos entre los... 
Word of mouth
Journal Article
International Journal of Management Economics & Business, ISSN 2147-9208, 01/2019, Volume 15, Issue 1, pp. 259 - 275
Müşterilerinin güvenini sağlayan her işletme, gittikçe önemi artan güçlü bir sadakat çıktısı olan ağızdan ağıza iletişim (WOM) ile geri dönüş alacaktır.... 
Studies | Word of mouth advertising | Customers | Trust | Impact analysis
Journal Article
Revista de administração contemporanea, ISSN 1415-6555, 01/2015, Volume 19, Issue 1, pp. 107 - 126
ABSTRACT IN ENGLISH: The purpose of the present study is to investigate the underlying motivations for positive electronic word of mouth (eWOM) behavior about... 
Electronic word-of-mouth | Facebook
Journal Article
Business and Economics Research Journal, 07/2018, Volume 9, Issue 3, pp. 697 - 714
Sözsüz iletişim unsurlarının yerine kullanılması anlamında dijital iletişimde önemli bir boşluğu doldurduğu düşünülen emojilerin markaya yönelik tutuma ve... 
Studies | University students | Word of mouth advertising | Attitudes | Brands
Journal Article
Ege Akademik Bakis, ISSN 1303-099X, 10/2017, Volume 17, Issue 4, pp. 505 - 515
İşletmeler açısından tüketicilerin sosyal medya pazarlama aktivitelerine katılımlarını etkileyen faktörler ve katılımlarının sonuçlarının bilinmesi oldukça... 
Consumer behavior | Word of mouth advertising | Interactive marketing | Social networks
Journal Article
Cuadernos de Gestión, ISSN 1131-6837, 01/2017, Volume 17, Issue 1, p. 105
  Twitter has been choses by lot of companies as social network site to create brand communities. Although consumers can write opinions about the brand in many... 
Studies | Brand loyalty | Word of mouth advertising | Social networks | Cameras
Journal Article
Pasos, ISSN 2529-959X, 04/2017, Volume 15, Issue 2, p. 437
El turismo cultural es un tipo de turismo que está adquiriendo una importancia cada vez mayor en Europa representando actualmente un 40% del total del turismo.... 
Tourism | Word of mouth advertising | Cultural heritage | Internet | Reputations | Cities
Journal Article
Revista de administração de empresas, ISSN 0034-7590, 09/2016, Volume 56, Issue 5, pp. 518 - 532
Esta pesquisa busca analisar os fatores internos do boca a boca (BAB) no varejo eletrônico brasileiro, comparando os melhores e piores sites em quatro... 
Studies | Retail stores | Word of mouth advertising | Brazil
Journal Article
Cuadernos de Gestion, ISSN 1131-6837, 2014, Volume 14, Issue 1, pp. 15 - 31
Journal Article
International Journal of Management Economics & Business, ISSN 2147-9208, 01/2017, Volume 13, pp. 687 - 696
Tüketim davranislarinin sekillenmesinde sosyal çevrenin (arkadas, ünlüler) önemli bir etkiye sahip oldugu ve özellikle ergenligin ilk dönemlerinde genç... 
Studies | Consumer behavior | Word of mouth advertising | Influence | Athletes
Journal Article
Global Media Journal, ISSN 1309-7601, 10/2016, Volume 7, Issue 13, p. 49
Elektronik ağızdan ağıza iletişim kavramı pazarlama literatüründe önemli bir kavram olmasına rağmen, sosyal medya ağları içinde grup içinde ve grup dışında... 
Experiential learning | Word of mouth advertising | Social networks
Journal Article
Anàlisi: Quaderns de Comunicació i Cultura, ISSN 0211-2175, 12/2015
Hi ha claus creatives comunes als vídeos publicitaris virals que constitueixin un detonant per a la seva difusió entre els usuaris de les xarxes socials... 
viral marketing | viral advertising | word of mouth | advertising | Creativity
Journal Article
Finans Politik & Ekonomik Yorumlar, ISSN 1307-7112, 11/2015, Volume 52, Issue 609, p. 63
  Word of mouth communication plays an important role in consumer's behavior. Thanks to current technological advancements, the process of searching and... 
Studies | Consumer behavior | Word of mouth advertising | Virtual reality
Journal Article
Cuadernos de Turismo, ISSN 1139-7861, 07/2015, Issue 36, pp. 295 - 484
Journal Article
Academia Revista Latinoamericana de Administracion, ISSN 1012-8255, 06/2015, Volume 28, Issue 2, pp. 227 - 250
Journal Article
Business and Economics Research Journal, 07/2015, Volume 6, Issue 3, p. 163
  Günümüz tüketicisi bilgi ve iletisim olanaklarinin artmasiyla satis maksadi içeren asiri bilgiye maruz kalmaktadir. Tüketiciler bu bilgileri... 
Studies | Word of mouth advertising | Brand equity | Brand image
Journal Article
Estudios Gerenciales, ISSN 0123-5923, 07/2019, Volume 35, Issue 152, pp. 313 - 320
El objetivo del presente artículo fue identificar los determinantes de la conciencia de marca y el impacto que esta tiene en la comunicación boca a boca. El... 
Word of mouth advertising | Brands | Social networks | interactividad virtual | redes sociales | comunicación boca a boca | conciencia de marca | calidad de la información
Journal Article
Brazilian Business Review, 05/2015, Volume 12, Issue 3, p. 96
Journal Article
Revista Europea de Dirección y Economía de la Empresa, ISSN 1019-6838, 04/2015, Volume 24, Issue 2, p. 61
  Con la creciente expansión de Internet, cada vez es más habitual que las empresas incluyan en sus páginas de venta online un espacio virtual donde los... 
Studies | Consumer behavior | Word of mouth advertising | Electronic commerce
Journal Article
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