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2018, ISBN 9783319602189, xx, 265 pages.
This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning... 
Brand name products | Business names | Marketing
Book
2013, 1st ed., ISBN 9781137333315, xi, 181
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for... 
Branding (Marketing) | Consumer behavior | Brand name products | Consumers | Marketing/Multilevel | International business | Consumer Behavior | Management / Strategy | Business strategy | Marketing Branding Advertising | Marketing | Globalization
Book
Journal of Marketing, ISSN 0022-2429, 05/2017, Volume 81, Issue 3, pp. 1 - 20
Journal Article
International Journal of Contemporary Hospitality Management, ISSN 0959-6119, 2010, Volume 22, Issue 5, pp. 589 - 608
Purpose - The purpose of this paper is to provide hotel brand managers with a robust measure to evaluate brand equity as an outcome of brand strategies, as... 
Hotels | Brand awareness | Brand equity | Australia | Customer satisfaction | MANAGEMENT | PERFORMANCE | HOSPITALITY, LEISURE, SPORT & TOURISM | Statistical analysis | Brand identification | Hotels & motels | Marketing Management (incl Strategy and Customer Relations) | 150503 | business studies
Journal Article
Journal Article
Annals of Tourism Research, ISSN 0160-7383, 2011, Volume 38, Issue 3, pp. 1009 - 1030
► This study introduces a parsimonious measure of consumer based brand equity. ► This study captures a wider spectrum of symbolic consumption. ► This study... 
brand loyalty | brand equity | customer satisfaction | Brand loyalty | Customer satisfaction | Brand equity | PERSONALITY | PROFITABILITY | MARKET | MODEL | EMPIRICAL-EXAMINATION | SELF-CONCEPT | CONSEQUENCES | HOSPITALITY, LEISURE, SPORT & TOURISM | PERCEIVED SERVICE QUALITY | PERCEPTIONS | SOCIOLOGY | Consumer behavior | Brand image | Brand identity
Journal Article
2015, ISBN 0415749115, xviii, 221
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a... 
Product management | Branding (Marketing) | Brand name products | Asian Business | International Business | Brand Management | Strategic Management | Marketing
Book
Journal of Business Research, ISSN 0148-2963, 09/2016, Volume 69, Issue 9, pp. 3740 - 3747
The Consumer-Based Brand Equity (CBBE) literature has, in recent years, introduced various CBBE models. This study aims to compare the validity of the two... 
Brand satisfaction | Private Labels (PL) | Consumer-Based Brand Equity (CBBE) | Service quality | Fashion retail industry | QUALITY | PERSPECTIVE | INDUSTRY | BEHAVIOR | PERFORMANCE | BUSINESS | PRODUCTS | Private labels (PL) | BENEFITS | Brand identity | Analysis | Retail industry | Models | Clothing industry | Brand equity | Brand name products | Brand image
Journal Article
Journal of Service Research, ISSN 1094-6705, 11/2006, Volume 9, Issue 2, pp. 125 - 138
Customer equity and brand equity are two of the most important topics to academic researchers and practitioners. As part of the 2005 Thought Leaders Conference... 
Customer equity | Brand equity | customer equity | BUSINESS | brand equity | STRATEGY | Models | Profitability | Customer satisfaction | Customer relationship management
Journal Article
Journal Article
Journal of Business Research, ISSN 0148-2963, 12/2016, Volume 69, Issue 12, pp. 5833 - 5841
Scant evidence is available on of how social media marketing activities influence brand equity creation and consumers' behavior towards a brand. This research... 
Social media marketing | Preference | Luxury brands | Brand equity | Price premium | Loyalty | International | MANAGEMENT | BUSINESS | ONLINE | EWOM | IMPACT | ENGAGEMENT | CONCEPTUALIZATION | Consumer behavior | Brand identity | Social media | Brand name products | Brand image | Marketing | Business administration | Economics and Finance | Humanities and Social Sciences
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 12/2000, Volume 28, Issue 1, pp. 128 - 137
In packaged goods, the product is the primary brand. However, with services, the company is the primary brand. This article, based on primary research with 14... 
Social Sciences, general | Business/Management Science, general | Economics / Management Science | Marketing | BUSINESS | Studies | Services | Service industries | Market strategy | Market research | Models | Brand equity | Customer relations
Journal Article
2008, 1. Aufl., ISBN 0470512407, xxi, 358
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is... 
Branding (Marketing) | Management | Brand name products | Valuation | Corporate image | General | BUSINESS & ECONOMICS | Marketing | Branding
Book