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2018, ISBN 9783319602189, xx, 265 pages.
Book
Journal of marketing, ISSN 0022-2429, 5/2017, Volume 81, Issue 3, pp. 1 - 20
market share models | brand equity | marketing mix elasticities | marketing metrics | consumer-based brand equity | Consumer-based brand equity | Marketing metrics | Brand equity | Marketing-mix elasticities | Market share models | Business & Economics | Social Sciences | Business | Marketing mix | Consumer goods industry | Analysis | Marketing | Studies | Correlation analysis | Consumers | Packaged goods
Journal Article
Journal of business research, ISSN 0148-2963, 12/2016, Volume 69, Issue 12, pp. 5833 - 5841
Social media marketing | Preference | Luxury brands | Brand equity | Price premium | Loyalty | International | Business & Economics | Social Sciences | Business | Consumer behavior | Brand identity | Social media | Brand name products | Brand image | Marketing | Studies | Consumers | Influence | Social networks | Online advertising | Business administration | Economics and Finance | Humanities and Social Sciences
Journal Article
2013, 1st ed., ISBN 9781137333315, xi, 181
Branding (Marketing) | Consumer behavior | Brand name products | Consumers | Marketing/Multilevel | International business | Consumer Behavior | Management / Strategy | Business strategy | Marketing Branding Advertising | Marketing | Globalization | Business and Management | Corporate Communication/Public Relations | Palgrave Business & Management Collection | International Business | Business Strategy/Leadership
Book
Information systems research, ISSN 1047-7047, 3/2013, Volume 24, Issue 1, pp. 146 - 163
vector autoregression | online reviews | word of mouth | Web blogs | stock market performance | firm equity value | social media | Investors | Blogs | Social media | Search engines | Information economics | Equity | Brands | Business structures | Web traffic | Marketing | Firm equity value | Vector autoregression | Word of mouth | Stock market performance | Online reviews | Business & Economics | Information Science & Library Science | Social Sciences | Management | Technology | Science & Technology | Equity (Finance) | Influence | Consumer behavior | Research | Valuation | Studies | Customer feedback | Stocks | Securities markets | Stockholders | Social networks | Regression analysis | Value analysis
Journal Article
Annals of tourism research, ISSN 0160-7383, 2011, Volume 38, Issue 3, pp. 1009 - 1030
Journal Article
Journal of business research, ISSN 0148-2963, 09/2016, Volume 69, Issue 9, pp. 3740 - 3747
Brand satisfaction | Private Labels (PL) | Consumer-Based Brand Equity (CBBE) | Service quality | Fashion retail industry | Business & Economics | Social Sciences | Business | Brand identity | Analysis | Retail industry | Models | Clothing industry | Brand equity | Brand name products | Brand image | International comparisons | House brands | Comparative studies | Quantitative psychology | Marketing management | Validation studies
Journal Article
Journal of marketing, ISSN 0022-2429, 7/2012, Volume 76, Issue 4, pp. 44 - 63
Profit margins | Consumer research | Customers | Market prices | Brands | Customer retention | Advertising research | Automobiles | Modeling | Marketing | Brand equity | Marketing mix | Customer lifetime value | Return on marketing | Marketing strategy | Business & Economics | Social Sciences | Business | Analysis | Studies | Profitability | Automobile industry | Retention
Journal Article
International journal of contemporary hospitality management, ISSN 0959-6119, 2010, Volume 22, Issue 5, pp. 589 - 608
Hotels | Brand awareness | Brand equity | Australia | Customer satisfaction | Business & Economics | Social Sciences | Social Sciences - Other Topics | Management | Hospitality, Leisure, Sport & Tourism | Brand loyalty | Statistical analysis | Customer services | Brand identification | Hotels & motels | Brands | Marketing
Journal Article
Journal of business research, ISSN 0148-2963, 10/2014, Volume 67, Issue 10, pp. 2155 - 2163
Cross-cultural | Social network | Fast fashion | SPA brand | Customer equity | Business & Economics | Social Sciences | Business | Consumer behavior | Brand equity | Brand image | Brand name products | Brand identity | Marketing | Marketing mixes | Globalization | Equity | Market research | Consumer attitudes | Cross cultural studies | Business administration | Economics and Finance | Humanities and Social Sciences | Samhällsvetenskap | Economics and Business | Business Administration | Företagsekonomi | Ekonomi och näringsliv
Journal Article