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1. Brand gender
: increasing brand equity through brand personality
by Lieven, Theo, author
2018, ISBN 9783319602189, xx, 265 pages.
This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning... 
Brand name products | Business names | Marketing
Book
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2. Strategic brand management
: building, measuring, and managing brand equity
by Keller, Kevin Lane, 1956
2013, 4th ed., ISBN 9780132664257, xxviii, 562
Brand name products | Management
Book
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3. Globalization, culture, and branding
: how to leverage cultural equity for building iconic brands in the era of globalization
by Torelli, Carlos J
2013, 1st ed., ISBN 9781137333315, xi, 181
Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for... 
Branding (Marketing) | Consumer behavior | Brand name products | Consumers | Marketing/Multilevel | International business | Consumer Behavior | Management / Strategy | Business strategy | Marketing Branding Advertising | Marketing | Globalization
Book
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4. Full Text How well does consumer-based brand equity align with sales-based brand equity and marketing mix response?
by Datta, Hannes and Ailawadi, Kusum L and van Heerde, H.J
Journal of Marketing, ISSN 0022-2429, 05/2017, Volume 81, Issue 3, pp. 1 - 20
Brand equity is the differential preference and response to marketing effort that a product obtains because of its brand identification. Brand equity can be... 
market share models | brand equity | marketing mix elasticities | marketing metrics | consumer-based brand equity | Consumer-based brand equity | Marketing metrics | Brand equity | Marketing-mix elasticities | Market share models | PRICE | EXTENSIONS | EMPIRICAL GENERALIZATIONS | BUSINESS | SHARE | marketing-mix elasticities | ATTITUDE | CHOICE | IMPACT | CATEGORY | COMPETITION | PROMOTIONS | Marketing mix | Consumer goods industry | Analysis | Marketing
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5. Strategic brand management
: building, measuring, and managing brand equity
by Keller, Kevin Lane, 1956
2008, 3rd ed., ISBN 9780131888593, xxi, 692
Brand name products | Management
Book
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6. Full Text "When experience matters": Building and measuring hotel brand equity: The customers' perspective
by So, Kevin Kam Fung and Kam Fung so, Kevin and King, Ceridwyn and King, Ceridwyn
International Journal of Contemporary Hospitality Management, ISSN 0959-6119, 2010, Volume 22, Issue 5, pp. 589 - 608
Purpose - The purpose of this paper is to provide hotel brand managers with a robust measure to evaluate brand equity as an outcome of brand strategies, as... 
Hotels | Brand awareness | Brand equity | Australia | Customer satisfaction | MANAGEMENT | PERFORMANCE | HOSPITALITY, LEISURE, SPORT & TOURISM | Statistical analysis | Brand identification | Hotels & motels | Marketing Management (incl Strategy and Customer Relations) | 150503 | business studies
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7. Full Text Social Media and Firm Equity Value
by Xueming Luo and Jie Zhang and Wenjing Duan
Information Systems Research, ISSN 1047-7047, 3/2013, Volume 24, Issue 1, pp. 146 - 163
Companies have increasingly advocated social media technologies to transform businesses and improve organizational performance. This study scrutinizes the... 
vector autoregression | online reviews | word of mouth | Web blogs | stock market performance | firm equity value | social media | Investors | Blogs | Social media | Search engines | Information economics | Equity | Brands | Business structures | Web traffic | Marketing | Firm equity value | Vector autoregression | Word of mouth | Stock market performance | Online reviews | MANAGEMENT | USER-GENERATED CONTENT | IDIOSYNCRATIC RISK | CAPITAL-MARKETS | INTANGIBLE ASSETS | PRODUCT REVIEWS | INFORMATIONAL CASCADES | WORD-OF-MOUTH | STOCK-MARKET | CUSTOMER SATISFACTION | INFORMATION SCIENCE & LIBRARY SCIENCE | SALES | Equity (Finance) | Influence | Consumer behavior | Research | Valuation
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8. What is brand equity, anyway?
: selected papers on brands and advertising
by Feldwick, Paul
2002, ISBN 1841161098, xi, 148
Brand choice | Research | Brand name products | Advertising
Book
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9. Managing brand equity
: capitalizing on the value of a brand name
by Aaker, David A
1991, ISBN 0029001013, xiii, 299
Management | Brand name products | Valuation | Intangible property
Book
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10. Full Text Brand equity, brand loyalty and consumer satisfaction
by Nam, Janghyeon and Ekinci, Yuksel and Whyatt, Georgina
Annals of Tourism Research, ISSN 0160-7383, 2011, Volume 38, Issue 3, pp. 1009 - 1030
► This study introduces a parsimonious measure of consumer based brand equity. ► This study captures a wider spectrum of symbolic consumption. ► This study... 
brand loyalty | brand equity | customer satisfaction | Brand loyalty | Customer satisfaction | Brand equity | PERSONALITY | PROFITABILITY | MARKET | MODEL | EMPIRICAL-EXAMINATION | SELF-CONCEPT | CONSEQUENCES | HOSPITALITY, LEISURE, SPORT & TOURISM | PERCEIVED SERVICE QUALITY | PERCEPTIONS | SOCIOLOGY | Consumer behavior | Brand image | Brand identity
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11. Strategic brand management
: building, measuring, and managing brand equity
by Keller, Kevin Lane, 1956
2003, 2nd ed., ISBN 0130411507, xxvii, 788
Brand name products | Management
Book
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12. The strategy of global branding and brand equity
by Lee, Alvin (Lecturer in Strategic Marketing)
2015, ISBN 0415749115, xviii, 221
Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a... 
Product management | Branding (Marketing) | Brand name products | Asian Business | International Business | Brand Management | Strategic Management | Marketing
Book
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13. Full Text A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands
by Çifci, Sertaç and Ekinci, Yuksel and Whyatt, Georgina and Japutra, Arnold and Molinillo, Sebastian and Siala, Haytham
Journal of Business Research, ISSN 0148-2963, 09/2016, Volume 69, Issue 9, pp. 3740 - 3747
The Consumer-Based Brand Equity (CBBE) literature has, in recent years, introduced various CBBE models. This study aims to compare the validity of the two... 
Brand satisfaction | Private Labels (PL) | Consumer-Based Brand Equity (CBBE) | Service quality | Fashion retail industry | QUALITY | PERSPECTIVE | INDUSTRY | BEHAVIOR | PERFORMANCE | BUSINESS | PRODUCTS | Private labels (PL) | BENEFITS | Brand identity | Analysis | Retail industry | Models | Clothing industry | Brand equity | Brand name products | Brand image
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14. Full Text Linking Brand Equity to Customer Equity
by Leone, Robert P and Rao, Vithala R and Keller, Kevin Lane and Luo, Anita Man and McAlister, Leigh and Srivastava, Rajendra
Journal of Service Research, ISSN 1094-6705, 11/2006, Volume 9, Issue 2, pp. 125 - 138
Customer equity and brand equity are two of the most important topics to academic researchers and practitioners. As part of the 2005 Thought Leaders Conference... 
Customer equity | Brand equity | customer equity | BUSINESS | brand equity | STRATEGY | Models | Profitability | Customer satisfaction | Customer relationship management
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15. Full Text Attendee-based brand equity
by Lee, Jin-Soo and Back, Ki-Joon
Tourism Management, ISSN 0261-5177, 2008, Volume 29, Issue 2, pp. 331 - 344
In designing the marketing and management of association meetings, associations are increasingly concerned with attendee behaviors. This study investigated... 
Updated expectation of brand value (UEBV) | Attendee-based brand equity | Brand trust | Brand association | Attitudinal brand loyalty | MANAGEMENT | updated expectation of brand value (UEBV) | MARKET SHARE | SERVICE QUALITY | LOYALTY | PERCEIVED VALUE | brand trust | EMPIRICAL-EXAMINATION | attendee-based brand equity | attitudinal brand loyalty | CONSUMER SATISFACTION | CUSTOMER SATISFACTION | STRUCTURAL EQUATION MODELS | HOSPITALITY, LEISURE, SPORT & TOURISM | BUYER-SELLER RELATIONSHIPS | ENVIRONMENTAL STUDIES | TRUST | brand association | Brand identity
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16. Value creation
: the power of brand equity
by Neal, William D. 1943- (William Douglas) and Strauss, Ron 1943- (Ronald)
2008, ISBN 1587992043, xiii, 353
Branding (Marketing) | Brand loyalty | Management | Brand name products | Valuation | Intangible property
Book
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17. Full Text Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
by Godey, Bruno and Manthiou, Aikaterini and Pederzoli, Daniele and Rokka, Joonas and Aiello, Gaetano and Donvito, Raffaele and Singh, Rahul
Journal of Business Research, ISSN 0148-2963, 12/2016, Volume 69, Issue 12, pp. 5833 - 5841
Scant evidence is available on of how social media marketing activities influence brand equity creation and consumers' behavior towards a brand. This research... 
Social media marketing | Preference | Luxury brands | Brand equity | Price premium | Loyalty | International | MANAGEMENT | BUSINESS | ONLINE | EWOM | IMPACT | ENGAGEMENT | CONCEPTUALIZATION | Consumer behavior | Brand identity | Social media | Brand name products | Brand image | Marketing | Business administration | Economics and Finance | Humanities and Social Sciences
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18. Full Text Cultivating service brand equity
by Berry, Leonard L
Journal of the Academy of Marketing Science, ISSN 0092-0703, 12/2000, Volume 28, Issue 1, pp. 128 - 137
In packaged goods, the product is the primary brand. However, with services, the company is the primary brand. This article, based on primary research with 14... 
Social Sciences, general | Business/Management Science, general | Economics / Management Science | Marketing | BUSINESS | Studies | Services | Service industries | Market strategy | Market research | Models | Brand equity | Customer relations
Journal Article
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19. Connective branding
: building brand equity in a demanding world
by Fisher-Buttinger, Claudia and Vallaster, Christine, 1971 and Books24x7, Inc
2008, 1. Aufl., ISBN 0470512407, xxi, 358
This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The result is... 
Branding (Marketing) | Management | Brand name products | Valuation | Corporate image | General | BUSINESS & ECONOMICS | Marketing | Branding
Book
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