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1. Brand gender
: increasing brand equity through brand personality
by Lieven, Theo, author
2018, ISBN 9783319602189, xx, 265 pages.
Brand name products | Business names | Marketing | Branding (Marketing)
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2. Full Text How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?
by Hannes Datta and Kusum L. Ailawadi and Harald J. van Heerde
Journal of marketing, ISSN 0022-2429, 5/2017, Volume 81, Issue 3, pp. 1 - 20
market share models | brand equity | marketing mix elasticities | marketing metrics | consumer-based brand equity | Consumer-based brand equity | Marketing metrics | Brand equity | Marketing-mix elasticities | Market share models | Business & Economics | Social Sciences | Business | Marketing mix | Consumer goods industry | Analysis | Marketing | Studies | Correlation analysis | Consumers | Packaged goods
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3. Full Text Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior
by Godey, Bruno and Manthiou, Aikaterini and Pederzoli, Daniele and Rokka, Joonas and Aiello, Gaetano and Donvito, Raffaele and Singh, Rahul
Journal of business research, ISSN 0148-2963, 12/2016, Volume 69, Issue 12, pp. 5833 - 5841
Social media marketing | Preference | Luxury brands | Brand equity | Price premium | Loyalty | International | Business & Economics | Social Sciences | Business | Consumer behavior | Brand identity | Social media | Brand name products | Brand image | Marketing | Studies | Consumers | Influence | Social networks | Online advertising | Business administration | Economics and Finance | Humanities and Social Sciences
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4. Globalization, culture, and branding
: how to leverage cultural equity for building iconic brands in the era of globalization
by Torelli, Carlos J
2013, 1st ed., ISBN 9781137333315, xi, 181
Branding (Marketing) | Consumer behavior | Brand name products | Consumers | Marketing/Multilevel | International business | Consumer Behavior | Management / Strategy | Business strategy | Marketing Branding Advertising | Marketing | Globalization | Business and Management | Corporate Communication/Public Relations | Palgrave Business & Management Collection | International Business | Business Strategy/Leadership
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5. Full Text Social Media and Firm Equity Value
by Xueming Luo and Jie Zhang and Wenjing Duan
Information systems research, ISSN 1047-7047, 3/2013, Volume 24, Issue 1, pp. 146 - 163
vector autoregression | online reviews | word of mouth | Web blogs | stock market performance | firm equity value | social media | Investors | Blogs | Social media | Search engines | Information economics | Equity | Brands | Business structures | Web traffic | Marketing | Firm equity value | Vector autoregression | Word of mouth | Stock market performance | Online reviews | Business & Economics | Information Science & Library Science | Social Sciences | Management | Technology | Science & Technology | Equity (Finance) | Influence | Consumer behavior | Research | Valuation | Studies | Customer feedback | Stocks | Securities markets | Stockholders | Social networks | Regression analysis | Value analysis
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6. Full Text Brand equity, brand loyalty and consumer satisfaction
by Nam, Janghyeon and Ekinci, Yuksel and Whyatt, Georgina
Annals of tourism research, ISSN 0160-7383, 2011, Volume 38, Issue 3, pp. 1009 - 1030
brand loyalty | brand equity | customer satisfaction | Brand loyalty | Customer satisfaction | Brand equity | Social Sciences | Social Sciences - Other Topics | Hospitality, Leisure, Sport & Tourism | Sociology | Consumer behavior | Brand image | Brand identity
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7. Full Text A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands
by Çifci, Sertaç and Ekinci, Yuksel and Whyatt, Georgina and Japutra, Arnold and Molinillo, Sebastian and Siala, Haytham
Journal of business research, ISSN 0148-2963, 09/2016, Volume 69, Issue 9, pp. 3740 - 3747
Brand satisfaction | Private Labels (PL) | Consumer-Based Brand Equity (CBBE) | Service quality | Fashion retail industry | Business & Economics | Social Sciences | Business | Brand identity | Analysis | Retail industry | Models | Clothing industry | Brand equity | Brand name products | Brand image | International comparisons | House brands | Comparative studies | Quantitative psychology | Marketing management | Validation studies
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8. Full Text The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
by Florian Stahl and Mark Heitmann and Donald R. Lehmann and Scott A. Neslin
Journal of marketing, ISSN 0022-2429, 7/2012, Volume 76, Issue 4, pp. 44 - 63
Profit margins | Consumer research | Customers | Market prices | Brands | Customer retention | Advertising research | Automobiles | Modeling | Marketing | Brand equity | Marketing mix | Customer lifetime value | Return on marketing | Marketing strategy | Business & Economics | Social Sciences | Business | Analysis | Studies | Profitability | Automobile industry | Retention
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9. Full Text "When experience matters": Building and measuring hotel brand equity: The customers' perspective
by So, Kevin Kam Fung and Kam Fung so, Kevin and King, Ceridwyn and King, Ceridwyn
International journal of contemporary hospitality management, ISSN 0959-6119, 2010, Volume 22, Issue 5, pp. 589 - 608
Hotels | Brand awareness | Brand equity | Australia | Customer satisfaction | Business & Economics | Social Sciences | Social Sciences - Other Topics | Management | Hospitality, Leisure, Sport & Tourism | Brand loyalty | Statistical analysis | Customer services | Brand identification | Hotels & motels | Brands | Marketing
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10. Full Text Marketing mix and customer equity of SPA brands:Cross-cultural perspectives
by Lee, Chang Han and Ko, Eunju and Tikkanen, Henrikki and Phan, Michel Cao Tuan and Aiello, Gaetano and Donvito, Raffaele and Raithel, Sascha and Stockholms universitet and Företagsekonomiska institutionen and Samhällsvetenskapliga fakulteten
Journal of business research, ISSN 0148-2963, 10/2014, Volume 67, Issue 10, pp. 2155 - 2163
Cross-cultural | Social network | Fast fashion | SPA brand | Customer equity | Business & Economics | Social Sciences | Business | Consumer behavior | Brand equity | Brand image | Brand name products | Brand identity | Marketing | Marketing mixes | Globalization | Equity | Market research | Consumer attitudes | Cross cultural studies | Business administration | Economics and Finance | Humanities and Social Sciences | Samhällsvetenskap | Economics and Business | Business Administration | Företagsekonomi | Ekonomi och näringsliv
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