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Journal of Consumer Marketing, ISSN 0736-3761, 05/2016, Volume 33, Issue 3, pp. 162 - 171
Purpose The purpose of the paper is to examine how members at different levels in a multi-level loyalty program react when they are allowed the opportunity to... 
Social comparison | Perceived Justice | Multi-level loyalty programs | Loyalty programs | Customer satisfaction | Customer loyalty | Analysis | Studies | Brand loyalty | Hypotheses | Customer services | Principles | Perceptions | Research
Journal Article
Marketing Letters, ISSN 0923-0645, 6/2015, Volume 26, Issue 2, pp. 187 - 200
A recent trend characterizing the retail industry is the rapid growth of store brands; many retailers now manage a store brand portfolio that incorporates... 
Motivational profile | Store brand portfolio | Benefits sought | Generic and premium store brands | Economics / Management Science | Marketing | DECISION | PRIVATE LABELS | PREMIUM | BUSINESS | GENERIC BRANDS | ATTITUDE | PRODUCTS | Generic and premiumstore brands | CONSUMER | SEGMENTATION | NATIONAL BRANDS | PERCEPTIONS | Studies | Product quality | Market research | Consumer behavior | House brands
Journal Article
Journal of Retailing and Consumer Services, ISSN 0969-6989, 11/2017, Volume 39, pp. 11 - 22
For grocery retailers in Europe, intense competition from hard discount formats like Lidl and Aldi is an established part of the competitive landscape. Due to... 
Retail competition | Demand analysis | Discounters | Private label tiers | ENTRY | PRIVATE LABELS | BEHAVIOR | BUSINESS | CROSS-CATEGORY ANALYSIS | BRAND CHOICE | PURCHASE QUANTITY | IMPACT | COMPETITION | STORE | PROMOTIONS | Private labeling | Discount stores | Analysis | Supermarkets
Journal Article
JOURNAL OF PRODUCT AND BRAND MANAGEMENT, ISSN 1061-0421, 2019, Volume 28, Issue 3, pp. 364 - 375
Journal Article
International Journal of Market Research, ISSN 1470-7853, 2015, Volume 57, Issue 1, pp. 73 - 94
The creation of strong brands interests manufacturers and distributors, as well as researchers. However, previous investigations of brand equity have focused... 
QUALITY | MARKET | PRICE | PRIVATE LABELS | PRODUCT | PERFORMANCE | VS. MANUFACTURER BRANDS | PREMIUM | BUSINESS | CONSUMER PERCEPTIONS | NATIONAL BRANDS | Generic products | Retail industry | Brand equity | Planning | Marketing | Manufacturing industry
Journal Article
Journal of Marketing, ISSN 0022-2429, 7/2013, Volume 77, Issue 4, pp. 86 - 103
The authors show how new realities in the private-label (PL) landscape, including differential PL-sourcing relationships and differentiated, three-tiered PL... 
Retail stores | Profit margins | Multisourcing | Consumer economics | Retail prices | Market prices | House brands | Brands | Wholesale prices | Marketing | Margins | Sourcing | Retailing | Private labels | margins | EMPIRICAL-ANALYSIS | MANAGEMENT | GOVERNANCE | PERFORMANCE | BEHAVIOR | PREMIUM | MECHANISMS | BUSINESS | sourcing | BRAND | private labels | CATEGORY | retailing | Private labeling | Retail industry
Journal Article
Transportation Research Part E, ISSN 1366-5545, 10/2019, Volume 130, pp. 95 - 107
Journal Article
Journal Article
Journal of Retailing, ISSN 0022-4359, 2007, Volume 83, Issue 1, pp. 97 - 113
Dealers may contribute to brand retention through their sales and service efforts. In this study we investigate the degree to which dealers contribute to brand... 
Brand loyalty | Brand-dealer fit | Dealer loyalty | Brand tiers | EXTENSIONS | dealer loyalty | DYNAMIC-MODEL | PERFORMANCE | SERVICE QUALITY | FUTURE-RESEARCH | BUSINESS | CONSUMER PERCEPTIONS | brand loyalty | INTENTIONS | brand tiers | CUSTOMER SATISFACTION | CONSEQUENCES | brand-dealer fit | EQUITY | Studies | Customer retention | Brands | Automobile dealers
Journal Article
Marketing Science, ISSN 0732-2399, 3/2012, Volume 31, Issue 2, pp. 216 - 235
Journal Article
Journal of Product & Brand Management, ISSN 1061-0421, 04/2014, Volume 23, Issue 2, pp. 131 - 138
Purpose – This research aims to examine the role of national culture dimensions in the nature of tier competition between high-tier brands and low-tier brands.... 
Product management | Brand management/equity | Marketing | Price competition | Prospect theory | Inter-tier competition | National culture | Competition | Economic models | Theory | Price levels | Pricing policies | Boundary conditions | Research | Studies | Variables | Consumer behavior | Asymmetry | Mathematical models
Journal Article
Journal of Business Economics, ISSN 0044-2372, 4/2017, Volume 87, Issue 3, pp. 359 - 395
Private labels hold a substantial share of consumers’ wallets and their popularity is still growing as they spread into various product categories and quality... 
Business Taxation/Tax Law | Business and Management | Organization | Accounting/Auditing | M31—marketing | Human Resource Management | Product categories | Business and Management, general | Operations Management | Private labels | Private-label tiers | Consciousness | House brands
Journal Article
Journal of Retailing, ISSN 0022-4359, 2011, Volume 87, Issue 4, pp. 540 - 548
► We contrast expectations for one versus two store brands (SB) in the same category. ► When only a premium SB is carried, consumers expect it to be of lower... 
Inference | Multi-tier | Store brands | Quality perceptions | QUALITY | PRIVATE LABELS | PAY | BUSINESS | LOYALTY | PURCHASE | PRICING BEHAVIOR | PREFERENCES | CONSUMER | PROMOTIONS | Studies | Brand preferences | Brand equity | Retailing industry | House brands
Journal Article
by Yi Qian
Management Science, ISSN 0025-1909, 10/2014, Volume 60, Issue 10, p. 2381
  Akey concern about counterfeits and weak intellectual property protection is that they may hamper innovation by displacing legitimate sales. This paper... 
Studies | Brand names | Shoes & boots | Sales | Counterfeiting | Impact analysis
Journal Article
Journal of Law, Economics, & Organization, ISSN 8756-6222, 8/2012, Volume 28, Issue 3, pp. 486 - 517
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 5/2002, Volume 39, Issue 2, pp. 171 - 185
Journal Article