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2016, ISBN 9781138847385, xviii, 296
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions... 
Marketing research | Consumer behavior | Customer relations | Marketing Research | Management of Technology & Innovation | Consumer Behaviour | Brand Management | Marketing
Book
2015, Best practices and advances in program management series., ISBN 9781482230673, Volume 18, xv, 212 pages
Strong stakeholder engagement is perhaps the most critical factor for achieving successful program execution in our fast-paced world. Many program managers get... 
Corporations | Project management | Investor relations | Electronics & communications engineering | Systems & Control Engineering | Engineering Project Management | Management of IT
eBook
Tourism Management, ISSN 0261-5177, 04/2017, Volume 59, pp. 597 - 609
In tourism, customer engagement has been found to boost loyalty, trust and brand evaluations. Customer engagement is facilitated by social media, but neither... 
Tourism | Brand loyalty | Customer engagement scale | Customer engagement | Social media | QUALITY | MANAGEMENT | SCALE DEVELOPMENT | PERFORMANCE | MODEL | IMPACT | WORD-OF-MOUTH | CONSEQUENCES | HOSPITALITY, LEISURE, SPORT & TOURISM | ENVIRONMENTAL STUDIES | Brand name products | Travel industry | Analysis | Consumer behavior
Journal Article
Journal of Business Research, ISSN 0148-2963, 01/2013, Volume 66, Issue 1, pp. 105 - 114
Despite the extensive use of the term “engagement” in the context of brand communities, the theoretical meaning and foundations underlying this term remain... 
Brand | Online community | Co-created value | Interactivity | Consumer engagement | Netnography | ENVIRONMENTS | INTERNET | EMPOWERMENT | INVOLVEMENT | BUSINESS | LOYALTY | CO-CREATION | WORD-OF-MOUTH | CUSTOMER ENGAGEMENT | SERVICE-DOMINANT LOGIC | EXPERIENCE | Brand name products | Consumer behavior
Journal Article
Journal of International Marketing, ISSN 1069-031X, 3/2018, Volume 26, Issue 1, pp. 4 - 29
Advances in technology and analytics have stimulated competition in the global marketplace and augmented interactions among customers globally. It is therefore... 
economic growth | BEHAVIOR | SERVICE QUALITY | national culture | BUSINESS | CULTURAL-VALUES | STRATEGIES | SATISFACTION | global customer engagement | level of brand value | EMOTIONS | level of involvement | CONSUMERS | MODERATING ROLE | PERCEPTIONS | Models | Business performance management | International aspects | Customer relationship management | Engagement (Philosophy)
Journal Article
Journal of Business Research, ISSN 0148-2963, 07/2018, Volume 88, pp. 388 - 396
Consumers rely on social media to make travel decisions, and actively engage in relationships with tourism brands on social media. Our research contribution is... 
Self-brand connection | Consumer engagement | Social media | Structural modeling | Brand usage intent | Consumer involvement | SCALE DEVELOPMENT | TOURISM | GENERATED CONTENT | VALIDATION | INNOVATION | BUSINESS | LOYALTY | PURCHASE | IMPACT | CONSUMER-BEHAVIOR | Usage | Sales promotions | Analysis | Travel industry
Journal Article
Journal of the Academy of Marketing Science, ISSN 0092-0703, 1/2019, Volume 47, Issue 1, pp. 161 - 185
Journal Article