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Journal of Relationship Marketing, ISSN 1533-2667, 04/2017, Volume 16, Issue 2, pp. 119 - 142
The present study attempts to explore and establish a customer retention equity scale and examines its impact on brand value in the Indian banking sector. The... 
courtesy system | customer feedback survey | customer retention equity | content marketing | loyalty schemes | affinity schemes | brand value
Journal Article
Journal of Marketing, ISSN 0022-2429, 7/2012, Volume 76, Issue 4, pp. 44 - 63
Journal Article
Cogent Business & Management, ISSN 2331-1975, 01/2017, Volume 4, Issue 1
Purpose: This paper seeks to further the understanding of the domain of the customer equity construct, in developing country context. Building on their... 
customer equity | relationship equity | brand equity | customer loyalty | value equity | social equity | retention equity | Brand loyalty | Discriminant analysis | Brand equity | Banking industry
Journal Article
Marketing Letters, ISSN 0923-0645, 3/2013, Volume 24, Issue 1, pp. 1 - 11
Journal Article
한국품질경영학회 추계학술발표논문집, 2014, Volume 2014, p. 342
1. 목적 · 고객자산(customer equity)의 구성요인이 B2B시장에서 문화적 동서양의 차이가 기업충성도(Loyally)에 어떤 상대적 영향을 끼치는지 비교분석 함으로써 MNC(Multi-national company)에게 전략적인 방안 제시. 2. 연구설계/ 방법론/... 
관계자산 | 기업충성도 | 신뢰 | 고객자산 | Value equity | Trust | Customer equity | 문화적 차이 | Brand Equity | Retention Equity | 가치자산 | Cultural difference | Loyalty | 브랜드자산
Journal Article
Journal Article
Journal Article
호텔관광연구, ISSN 1229-3482, 2011, Volume 42, p. 282
The definition and modelling of customer loyalty have been central issues in customer relationship management since many years. The purpose of this study is to... 
Cruise Line | 유지자산 | Brand Equity | Retention Equity | 가치자산 | 고객충성도 | Value Equity | 고객자산 | Customer Equity | Customer Loyalty | 크루즈 선사 | 브랜드자산
Journal Article
관광연구, ISSN 1226-2501, 2011, Volume 26, Issue 2, pp. 463 - 488
본 연구는 최근 항공서비스산업의 거시적· 미시적 경영환경 변화 추세에 부응하여 그 동안 개별적으로 다루어 왔던 마케팅 활동을 통합적인 관점에서 다루고, 광범위한 마케팅활동에 대한 장기적인 재무성과 및 충성도를 평가하고자 한다. 이에 가치자산, 브랜드자산, 유지자산을 행동의도 및... 
Structural Equation Modeling | 고객자산 | Customer Equity | 항공사 마케팅전략 | 구조방정식모델 | Airline Marketing Strategy | 행동의도 | 유지자산 | Brand Equity | Retention Equity | Behavioral Intention | 가치자산 | Value Equity | SEM | 브랜드자산
Journal Article
Journal of Business Research, ISSN 0148-2963, 2007, Volume 60, Issue 12, pp. 1243 - 1252
Journal Article
Marketing Science, ISSN 0732-2399, 11/2006, Volume 25, Issue 6, pp. 560 - 580
Given the growth of the service sector, and advances in information technology and communications that facilitate the management of relationships with... 
service quality | service demand | services marketing | customization | word of mouth | relationship marketing | customer retention | customer relationship management | pricing of services | customer equity | customer satisfaction | e-service | service productivity | complaint management | return on quality | service guarantees | service design | customer lifetime value | Relationship marketing | Customers | Customer satisfaction | Review Article | Building customization | Financial management | Equity | Customer retention | Modeling | Marketing | Marketing strategies | Services marketing | Customization | E-service | Service demand | Service design | Service productivity | Service guarantees | Pricing of services | Service quality | Complaint management | MULTIPLE-ITEM SCALE | RELATIONSHIP MANAGEMENT | SHAREHOLDER VALUE | BUSINESS | INTENSIFY RETAIL COMPETITION | PRICE DISPERSION | E-COMMERCE | REVENUE MANAGEMENT | RETURNS POLICIES | FINANCIAL SERVICES | services marketing; relationship marketing; customer satisfaction; service quality; service productivity; customization; service design; e-service; service demand; pricing of services; service guarantees; complaint management; customer retention; customer relationship management; word of mouth; customer lifetime value; customer equity; return on quality | Evaluation | Usage | Services industry | Models | Management | Quality management | Studies | Customer relationship management | Quality of service
Journal Article
Journal of Retailing, ISSN 0022-4359, 2007, Volume 83, Issue 1, pp. 97 - 113
Dealers may contribute to brand retention through their sales and service efforts. In this study we investigate the degree to which dealers contribute to brand... 
Brand loyalty | Brand-dealer fit | Dealer loyalty | Brand tiers | EXTENSIONS | dealer loyalty | DYNAMIC-MODEL | PERFORMANCE | SERVICE QUALITY | FUTURE-RESEARCH | BUSINESS | CONSUMER PERCEPTIONS | brand loyalty | INTENTIONS | brand tiers | CUSTOMER SATISFACTION | CONSEQUENCES | brand-dealer fit | EQUITY | Studies | Customer retention | Brands | Automobile dealers
Journal Article
品牌權益的相關研究與實務已經做了許多年,但對於一個包涵面更廣的管理概念-「顧客權益」的相關研究,則是一塊比較新穎的研究領域。「顧客權益」的觀念能幫助企業更加了解、管理和維持舊有的顧客,並積極爭取新顧客,而且又將顧客視為一項重要資產,以審慎的觀念與態度加以管理。 根據Rust,... 
顧客維持 | Multi-level Marketing | 顧客取得 | Retention Equity | 顧客權益 | Customer Equity | Customer Retention | 多層次傳銷 | Customer Acqisition | 關係權益
Dissertation
品牌權益的相關研究與實務已經做了許多年,但對於一個包涵面更廣的管理概念-「顧客權益」的相關研究,則是一塊比較新穎的研究領域。「顧客權益」的觀念能幫助企業更加了解、管理和維持舊有的顧客,並積極爭取新顧客,而且又將顧客視為一項重要資產,以審慎的觀念與態度加以管理。 根據Rust,... 
顧客維持 | Multi-level Marketing | 顧客取得 | Retention Equity | 顧客權益 | Customer Equity | Customer Retention | 多層次傳銷 | Customer Acqisition | 關係權益
Dissertation
消費者需求多元,原本忠誠的顧客也有可能轉向競爭對手購買商品,因此零售業的競爭亦愈益白熱化。為了追求長期的績效,留住現有的顧客並吸引新顧客前來消費則是今日零售商應關注的重要議題之一。因此,本研究針對顧客權益的發展過程來探討如何影響顧客成為忠誠的顧客。  ... 
Brand Equity | Retention Equity | 顧客權益 | Value Equity | Customer Equity | 品牌權益 | 價值權益 | 忠誠意圖 | 關係權益 | Loyalty Intention
Dissertation