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Personality and Social Psychology Bulletin, ISSN 0146-1672, 10/2000, Volume 26, Issue 8, pp. 1002 - 1012
In three experiments, respondents’ behavior conformed to the dictates of a relevant norm (the norm against littering) only under conditions of normative focus.... 
RESOURCES | PSYCHOLOGY, SOCIAL | SELF-CONSCIOUSNESS | SOCIAL NORMS | Psychological aspects | Interpersonal relations | Human behavior | Social aspects | Social norms
Journal Article
Journal of Marketing, ISSN 0022-2429, 3/2013, Volume 77, Issue 2, pp. 78 - 95
Journal Article
Journal of Environmental Psychology, ISSN 0272-4944, 12/2015, Volume 44, pp. 1 - 9
Journal Article
Current Directions in Psychological Science, ISSN 0963-7214, 8/2003, Volume 12, Issue 4, pp. 105 - 109
It is widely recognized that communications that activate social norms can be effective in producing societally beneficial conduct. Not so well recognized are... 
Public service announcements | Environmental pollution | Motivation research | Government services | Television commercials | Recycling | Television viewers | Automobiles | Larceny | Normativity | Norms | Environment | PSYCHOLOGY, MULTIDISCIPLINARY | environment | FOCUS THEORY | public service announcements | norms | BEHAVIOR | CONDUCT
Journal Article
Health Communication, ISSN 1041-0236, 08/2019, Volume 34, Issue 10, pp. 1120 - 1129
The current study tests the predictions of the theory of normative social behavior (TNSB) in a hand-washing context in a Korean sample and extends the theory... 
DESCRIPTIVE NORMS | FOCUS THEORY | REASONED ACTION | SUBJECTIVE NORMS | HEALTH POLICY & SERVICES | COMMUNICATION | CONDUCT | Washing | Campaigns | Social behavior | Social behaviour
Journal Article
Journal of Environmental Management, ISSN 0301-4797, 01/2019, Volume 230, pp. 183 - 189
Previous research explains the various factors that motivate or discourage the owner-managers of small firms to behave sustainably. However, it has failed to... 
Industrial norms | Conforming | Small tourism firms | Normative influences | Socio-cultural norms | Sustainability | ENTERPRISES | FOCUS THEORY | DETERMINANTS | BEHAVIOR | STAKEHOLDERS | CLIMATE-CHANGE | GREEN | ENVIRONMENTAL SCIENCES | MANAGERS | VALUES | CONDUCT | Industry | Motivation | Humans | Adult | Female | Intention | Grounded Theory | Tour operators | Sales promotions | Sustainable development | Analysis | Travel industry
Journal Article
Health Communication, ISSN 1041-0236, 03/2014, Volume 29, Issue 3, pp. 219 - 232
Journal Article
Transportation Research Part A, ISSN 0965-8564, 06/2017, Volume 100, pp. 88 - 104
•Measure the effect of informational and normative conformity in the preference for EV.•Propose a SC experiment before and after respondents receive social... 
PLANNED BEHAVIOR | SOCIAL-INFLUENCE | FOCUS THEORY | TRANSPORTATION | FIELD | TRAVEL BEHAVIOR | TRANSPORTATION SCIENCE & TECHNOLOGY | DRIVERS | ECONOMICS | LOCAL NORMS | CONDUCT | CUES | Automobiles, Electric | Analysis
Journal Article
The Journal of Social Psychology, ISSN 0022-4545, 07/2016, Volume 156, Issue 4, pp. 382 - 396
Normative appeals refer to those messages that indicate that one should (or should not) engage in a certain action in a given situation. According to the... 
normative appraisal | formality | normative appeal | protection | Compliance | PSYCHOLOGY, SOCIAL | FOCUS THEORY | BEHAVIOR | NORMS | SCALE | CONDUCT | Young Adult | Social Norms | Cross-Cultural Comparison | Social Perception | Humans | Adolescent | Models, Psychological | Adult | Female | Male | Social Conformity | Appeals | Social psychology
Journal Article
Journal of Health Communication, ISSN 1081-0730, 07/2005, Volume 10, Issue 5, pp. 433 - 450
In recent years researchers have focused attention on understanding the role of normative factors in influencing behaviors. Although there is some evidence to... 
ALCOHOL-USE | PERCEPTION | FOCUS THEORY | COLLEGE-STUDENTS | BINGE DRINKING | INFORMATION SCIENCE & LIBRARY SCIENCE | EDUCATION | SOCIAL NORMS | COMMUNICATION | CONDUCT | Yoga - psychology | Self Efficacy | Behavioral Research - methods | Humans | Male | Cognition | Health Knowledge, Attitudes, Practice | Social Conformity | Students - psychology | Southwestern United States | Adult | Female | Intention | Behavior
Journal Article
Sustainability (Switzerland), ISSN 2071-1050, 2013, Volume 5, Issue 5, pp. 1829 - 1844
Journal Article
British Journal of Social Psychology, ISSN 0144-6665, 06/2010, Volume 49, Issue 2, pp. 259 - 284
In an effort to contribute to greater understanding of norms and identity in the theory of planned behaviour, an extended model was used to predict residential... 
PSYCHOLOGY, SOCIAL | FOCUS THEORY | SELF-IDENTITY | INTENTION | NORMATIVE CONDUCT | MODEL | SOCIAL NORMS | FOOD | Social Values | Attitude | Humans | Middle Aged | Male | United Kingdom | Self Concept | Social Identification | Adult | Female | Intention | Psychological Theory | Aged | Conservation of Natural Resources | Environmental Restoration and Remediation | Goals
Journal Article