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marketing (2) 2
"beef (1) 1
advertising (1) 1
agricultural economics (1) 1
and industry funded programs. in the u.s. system industry funded promotions are referred to as commodity checkoff program and is a mechanism for supporting generic advertising. depending on the industry (1) 1
and may simply need to be reminded about the product. as products move through the supply chain (1) 1
benefit-cost analysis (1) 1
branding (1) 1
econometric simulation (1) 1
fibers and goods purchased for the aesthetic purposes maintain much of their form throughout the supply chain. often processing and handling are major functions that can lead to new product forms and even potential for food safety issues at every stage of the distribution. final demand for these products is partially a function of the state of information about the entire system from production to the final outlet. this is particularly true for issues related to food safety and health. potential consumers may have limited knowledge of the product attributes (1) 1
food (1) 1
generic advertising is generally a cooperative effort of a large group of producers using advertising and promotions to enhance the demand for nearly homogeneous products (1) 1
generic products (1) 1
generic promotion (1) 1
impact analysis (1) 1
it's what's for dinner." "got milk?" "pork (1) 1
may have perceptions that are not factual (1) 1
much of the information comes from three sources: mandatory labeling (1) 1
norway (1) 1
studies (1) 1
the messages may target many points in the supply chain but almost always originate at the producer or first-handler levels. they are government-sanctioned but producer-funded efforts to enhance the demand for commodities. as opposed to advertising for specific brands of a product by particular producers (1) 1
the other white meat." "flowers. alive with possibilities." these messages are examples of common terms familiar to individuals involved in the supply chain for major agricultural products in the u.s. information about products is a key ingredient to the successful movement of the goods from production to final consumption. many foods (1) 1
whitefish exports (1) 1
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2007
generic advertising is generally a cooperative effort of a large group of producers (suppliers) using advertising and promotions to enhance the demand for nearly homogeneous products | fibers and goods purchased for the aesthetic purposes maintain much of their form throughout the supply chain. Often processing and handling are major functions that can lead to new product forms and even potential for food safety issues at every stage of the distribution. Final demand for these products is partially a function of the state of information about the entire system from production to the final outlet. This is particularly true for issues related to food safety and health. Potential consumers may have limited knowledge of the product attributes | the Other White Meat." "Flowers. Alive with Possibilities." These messages are examples of common terms familiar to individuals involved in the supply chain for major agricultural products in the U.S. Information about products is a key ingredient to the successful movement of the goods from production to final consumption. Many foods | may have perceptions that are not factual | branding | "Beef | and may simply need to be reminded about the product. As products move through the supply chain | the messages may target many points in the supply chain but almost always originate at the producer or first-handler levels. They are government-sanctioned but producer-funded efforts to enhance the demand for commodities. As opposed to advertising for specific brands of a product by particular producers | it's what's for Dinner." "Got Milk?" "Pork | much of the information comes from three sources: mandatory labeling | and industry funded programs. In the U.S. system industry funded promotions are referred to as commodity checkoff program and is a mechanism for supporting generic advertising. Depending on the industry | Marketing
Conference Proceeding
01/2010, ISBN 1124547312
Generic advertising programs managed by several agricultural commodity groups are collective economic actions to promote agricultural products. Several... 
Studies | Generic products | Agricultural economics | Advertising | Marketing | Food | Impact analysis
Dissertation
Journal of International Food & Agribusiness Marketing, ISSN 0897-4438, 04/2020, pp. 1 - 29
Journal Article
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