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Journal of International Marketing, ISSN 1069-031X, 3/2018, Volume 26, Issue 1, pp. 4 - 29
Journal Article
International Journal of Information Systems in the Service Sector, ISSN 1935-5688, 01/2016, Volume 8, Issue 1, pp. 45 - 57
Relationship marketing principles shifted with the emergence of the social Web. The firm-centric, traditional closed doors approach is no longer assuring the survival in a global market with demanding and informed customers... 
Prosumer | Relationship Marketing Management | Social Media | Prosumer-Oriented Relationship Management (PoRM) | Open Innovation | Social CRM | Customer Engagement | Consumption | Global marketing | Customer services | Doors | Emergence | Management | Channels | Information systems
Journal Article
Journal of Marketing Communications, ISSN 1352-7266, 01/2017, Volume 23, Issue 1, pp. 2 - 21
To advance theoretical understanding of consumer engagement on social media, this cross-cultural study evaluates how culture influences consumers' engagement levels and activities on brand pages of social network sites... 
parasocial interaction | global marketing communications | consumer engagement | cross-cultural | social network site
Journal Article
Symphonya. Emerging Issues in Management, ISSN 1593-0319, 06/2015, Issue 2, p. 41
Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries... 
Product Design | Business Models Innovation | Design-Intensive Industries | Global Strategy | Customer Engagement
Journal Article
Symphonya. Emerging Issues in Management, ISSN 1593-0319, 06/2015, Issue 2, pp. 25 - 41
Business models as relational devices governing transactions with the customers and stakeholders identify new rules of customer engagement and their impact on business model innovations in design-intensive industries... 
Global Strategy | Product Design | Business Models Innovation | Design-Intensive Industries | Customer Engagement | Studies | Furniture industry | Product design | Customer relations | Business models | Innovations
Journal Article
Journal Article
PloS one, ISSN 1932-6203, 2016, Volume 11, Issue 7, p. e0158541
Journal Article
Journal of Electronic Commerce in Organizations, ISSN 1539-2937, 01/2015, Volume 13, Issue 1, pp. 15 - 26
  Brand management has been moving towards making use of multiple channels in order to engage customers, especially through social media, and sustain a more intense experience around the brand instead... 
Brand value | Engagement | Global brands | Marketing management | Social media | Studies | Social networks | Social marketing | Customer relations | Brand equity
Journal Article
Business Strategy and the Environment, ISSN 0964-4733, 03/2013, Volume 22, Issue 3, pp. 173 - 186
ABSTRACT This article reports on an in‐depth, qualitative study into the pro‐environmental engagement of small businesses in the east of England, with respect to climate change in particular... 
pro‐environmental engagement | small and medium‐sized enterprises | values | climate change | Values | Climate change | Pro-environmental engagement | Small and medium-sized enterprises | MANAGEMENT | small and medium-sized enterprises | pro-environmental engagement | SMALL BUSINESSES | PERFORMANCE | BUSINESS | MODEL | ENVIRONMENTAL STUDIES | LOCUS | ETHICS | Environmental aspects | Sustainable development | Global temperature changes | United Kingdom
Journal Article
01/2019, ISBN 0367132826, 172
Using a range of international examples to compare the reality, purpose and effect of student engagement in universities across the globe, Student Engagement and Quality Assurance in Higher Education... 
Enhancement of university education | Higher Education | Comparative Study | Global Education | International Case Studies | Global Higher Education | University Education | Student as a partner | Study of Higher Education | Masahiro Tanaka | Teaching & Learning | Quality Assurance | Student Engagament
eBook
ENERGIES, ISSN 1996-1073, 03/2020, Volume 13, Issue 5, p. 1030
Energy poverty-involving a combination of factors, such as low household incomes, high energy prices, and low levels of residential energy efficiency-is... 
fuel poverty | vulnerable consumers | vulnerable households | GLOBAL PERSPECTIVE | ENERGY & FUELS | energy efficiency | customer engagement | energy poverty | energy vulnerability | energy citizenship
Journal Article
Journal of Hospitality Marketing & Management, ISSN 1936-8623, 05/2019, Volume 28, Issue 4, pp. 472 - 490
.... Brand engagement further enhanced customers' brand citizenship behaviors. Moreover, results identified that the brand origin (i.e... 
brand engagement | Brand citizenship behavior | coffee business | brand origin | local-global customer value | SELF-CONGRUITY | MANAGEMENT | DRIVERS | BUSINESS | LOYALTY | IDENTIFICATION | ATTITUDES | IDENTITY | IMPACT | ENGAGEMENT | HOSPITALITY, LEISURE, SPORT & TOURISM | ETHNOCENTRISM | PERSONALITY-TRAITS
Journal Article
Oxford Bulletin of Economics and Statistics, ISSN 0305-9049, 12/2016, Volume 78, Issue 6, pp. 814 - 833
.... The two margins of global engagement we consider, namely, exports and sales via foreign affiliates... 
INCREASE | INVESTMENT | UNCERTAINTY | FIRMS | RISK | STATISTICS & PROBABILITY | SOCIAL SCIENCES, MATHEMATICAL METHODS | INDIVIDUAL STOCKS | FDI | ECONOMICS | EXPORTS | OPENNESS | Foreign investments | Exports | Global economy
Journal Article