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2011, ISBN 9780300165012, xi, 234
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what... 
Technological innovations | Customer services | Consumer profiling | Advertising | Marketing | Sociology | Marketing & Advertising
Book
2008, ISBN 0203935527, 135
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to... 
Mass media and business | Mass media | Social aspects | Advertising | Internet advertising | Sociology, Social Studies | Media & Film Studies | New Media | Advertising Studies | Advertising Media | Mass Media & Communication | Advertising - Social aspects
Book
2012, Advances in Consumer Psychology, ISBN 9781848729698, xxxiii, 366
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers... 
Psychological aspects | Internet marketing | Consumer behavior | Electronic commerce | Media | Consumer Behaviour | Advertising Studies | Media Psychology | Information & Communication Industries | Consumer Psychology | Electronic commerce - Psychological aspects
Book
2014, Expanded edition., ISBN 1591847389, xxix, 111 pages
"A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV... 
Internet marketing | Marketing
Book
Marketing Science, ISSN 0732-2399, 11/2012, Volume 31, Issue 6, pp. 980 - 994
Journal Article
Journal of Advertising: Advergames, In-Game Advertising, and Social Media Games, ISSN 0091-3367, 04/2013, Volume 42, Issue 2-3, pp. 95 - 112
The study presents a framework for the analysis of advertising in digital games. It reviews literature on in-game advertising, advergames and advertising in... 
INDIVIDUAL DIFFERENCE | IMPLICIT MEMORY | SUSCEPTIBILITY | PRODUCT PLACEMENT | CONSUMER | BUSINESS | PERSUASION KNOWLEDGE | CHILDRENS | LIMITED-CAPACITY MODEL | EXPLICIT MEMORY | SOCIALIZATION | COMMUNICATION | Video game advertising | Internet/Web advertising | Analysis | Studies | Social networks | Online advertising | Brand identification | Computer & video games | Social impact
Journal Article
Management Science, ISSN 0025-1909, 1/2011, Volume 57, Issue 1, pp. 57 - 71
Journal Article
Journal of Marketing Research, ISSN 0022-2437, 10/2014, Volume 51, Issue 5, pp. 546 - 562
This article investigates how Internet users' perceptions of control over their personal information affect how likely they are to click on online advertising... 
Privacy | Social networks | Online advertising | PERCEIVED CONTROL | PROTECTION | social networks | BEHAVIOR | CONTAGION | privacy | SELF | BUSINESS | MODEL | online advertising | TRUST | PSYCHOLOGICAL REACTANCE | PERCEPTIONS
Journal Article
06/2018, ISBN 9781911534853, Volume 1, 33
Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies... 
Political Science | Business
eBook
Journalism, ISSN 1464-8849, 10/2015, Volume 16, Issue 7, pp. 849 - 865
Professional journalism’s normative commitment to autonomy has long dictated the separation of editorial functions from advertising. However, the emergent... 
autonomy | Advertising | journalism norms | native advertising | online news | WEB METRICS | NORMS | AUDIENCE | COMMUNICATION | PARADIGM
Journal Article
2011, ISBN 1107011973, Volume 9781107011977, xix, 277
"This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by... 
Internet searching | Keyword searching | Search engines | Branding (Marketing) | Consumer behavior | Internet advertising
Book
Information Sciences, ISSN 0020-0255, 2007, Volume 177, Issue 11, pp. 2269 - 2295
Journal Article
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