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2009, ISBN 9780230576575, xiii, 183
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society... 
Senses and sensation | Marketing | Management science | Samhällsvetenskap | Economics and Business | Ekonomi | Social Sciences | Business and economics | Företagsekonomi | Marknadsföring | Business studies | Ekonomi och näringsliv | Business Administration
Book
eJournal
2015, sixth editon, ISBN 1292077611, 702 pages
Book
2010, Advances in e-business research series (AEBR), ISBN 1605660752, 582
"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher. 
Internet marketing | Text messages (Cell phone systems) | Cell phones | Telemarketing | Internet advertising
eBook
2006, ISBN 141291633X, xi, 264
This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioral change through social marketing... 
Social marketing
Book
2010, 1st ed. 2010, ISBN 9780230239777, ix, 168
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is... 
Tourism | Place marketing | Marketing | Business & Management | Economics
Book
2006, ISBN 141291633X, xi, 264
Book
2012, ISBN 1856048063, xxii, 218
This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special... 
Branding (Marketing) | Public relations | Libraries | Advertising | Marketing
Book
2013, HBR's 10 must reads series, ISBN 9781422189887, v, 206
Book
Journal of marketing, ISSN 1547-7185, 2018, Volume 68, Issue 1, pp. 109 - 127
The authors present a unified strategic framework that enables competing marketing strategy options to be traded off on the basis of projected financial return, which is operationalized as the change... 
Airlines | Return on investment | Customers | Investment strategies | Brands | Equity | Air transportation industry | Coefficients | Marketing | Marketing strategies | REGRESSION | PROFITABILITY | SATISFACTION | QUALITY | PROGRAMS | SERVICE-PROFIT CHAIN | ESTIMATION BIAS | VARIABLES | BUSINESS | CHOICE MODELS | BRAND CHOICE | Research
Journal Article
2010, ISBN 0199550697, xiv, 351
Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behaviour change programmes... 
Social Marketing | Health promotion | methods | Health behavior | Business & Management | public health and epidemiology | Social marketing | Health inequalities | Social behaviour-change | Voluntary lifestyle behaviours | Target groups | Commercial marketing tools | Public health | Behavioural goals | Public good | Smoking | Communication in public health | Health planning
Book
2012, 5th ed., ISBN 0132539306, xxiii, 332
Book
1981, Bibliographies / Library Documentation Centre, 2 p. --
Book
2013, ISBN 9781137264688, xxiii, 190
Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques... 
Trademarks | Social aspects | Luxuries | Marketing | Behavioral economics
Book
2008, ROUTLEDGE INTERPRETIVE MARKETING RESEARCH; 7., ISBN 9780415416696, 10
The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization... 
Marketing Research | Critical Management Studies | Marketing Communications | Cultural Theory | Marketing
Book
Journal of Islamic marketing, ISSN 1759-0833, 2013, Volume 4, Issue 1, pp. 7 - 21
Journal Article
2010, 1, ISBN 9780470598825, xv, 188
Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are... 
Marketing | Sales & Marketing
Book
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