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2014, ISBN 9780521124324, xxvi, 225
...) logic', describing the shift from a product-centred view of markets to a service-led model... 
Customer relations | Customer services | Service industries | Philsophy | Philosophy
Book
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2009, Volume 37, Issue 3, pp. 328 - 344
.... This evolution is converging on a new conceptual logic, which views brand in terms of collaborative, value co-creation activities of firms and all of their stakeholders and brand value in terms... 
Brand creation | Co-creation of brands | Brand evolution | Brand value | Goods-dominant logic | Brand logic | Branding | Service-dominant logic | Co-creation of value | QUALITY | BEHAVIOR | BUSINESS | STRATEGIES | CUSTOMER EQUITY | COMMUNITY | PRODUCT | SELF-CONCEPT | CONSUMERS | IMAGE MANAGEMENT | CONSUMPTION | Marketing
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2007, Volume 36, Issue 1, pp. 1 - 10
Since the introductory article for what has become known as the “service-dominant (S-D) logic of marketing... 
New-dominant logic | Social Sciences, general | Service | Business/Management Science, general | Service-dominant logic | Economics / Management Science | Marketing | BUSINESS | new-dominant logic | service-dominant logic | service | Studies
Journal Article
International journal of research in marketing, ISSN 0167-8116, 2017, Volume 34, Issue 1, pp. 46 - 67
During the last decade, service-dominant (S-D) logic (1) has taken a series of significant theoretical turns, (2... 
S-D logic | Theory | Institutions | Ecosystem | Service-dominant logic | MANAGEMENT | MARKETS | IMPLEMENTATION | INNOVATION | BUSINESS | VALUE CO-CREATION | ENGAGEMENT | FUNDAMENTAL PROPOSITIONS | COPRODUCTION | INSIGHTS | Ecosystems | Business schools
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2014, Volume 43, Issue 2, pp. 137 - 158
This paper presents an eight-firm study, conducted from the service-dominant logic perspective, which makes a contribution regarding knowledge of the anatomy of value propositions and service innovation... 
Resource integration | Social Sciences, general | Business/Management Science, general | Value proposition | Service innovation | Service-dominant logic | Economics / Management Science | Marketing | MANAGEMENT | PERSPECTIVE | CUSTOMER | BUSINESS | VALUE CO-CREATION | OUTCOMES | MODEL | INSIGHTS | Organizational change | Analysis | Studies | Innovations | Quality of service | Value added
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2015, Volume 44, Issue 1, pp. 5 - 23
Journal Article
Journal of the Academy of Marketing Science, ISSN 1552-7824, 2012, Volume 41, Issue 2, pp. 133 - 150
Because extant literature on the service logic of marketing is dominated by a metaphorical view of value co-creation, the roles of both service providers and customers remain analytically unspecified... 
Interaction | Social Sciences, general | Value creation | Value co-creation | Business/Management Science, general | Service logic | Value spheres | Service-dominant logic | Economics / Management Science | Marketing | QUALITY | OFFERINGS | BUSINESS | DOMINANT LOGIC | MODEL | PRODUCT BUNDLES | EXCHANGE | INSIGHTS | Studies | Customer relations | Value added
Journal Article